Marketing Techniques

adjective providing an advantage; favorable; beneficial

• It is advantageous for companies to invest in employee training programs.
• It's advantageous to have a friend who works at the company.
• Having a study group for the exam is really advantageous.
• Being able to speak multiple languages is like having an advantageous tool in your toolbox.

verb to take advantage of or make the most of a situation or opportunity

preposition a word that shows the relationship between a noun (or pronoun) and other words in a sentence

• The company was able to capitalize on the new market trends and increase their profits.
• I think we should capitalize on the holiday sales and buy some new gadgets.
• Let's capitalize on the nice weather and go for a hike this weekend.
• She knew she had to capitalize on her strengths in order to succeed in the competition.

noun a person, place, thing, or idea

adjective describing word that modifies a noun or pronoun

preposition a word that shows the relationship between a noun or pronoun and other words in a sentence

• The fear inspiring storm caused widespread panic among the residents.
• The haunted house was definitely fear inspiring.
• That movie was so fear inspiring, I couldn't sleep for days.
• The fear inspiring presence of the dictator loomed over the country.

noun a person's ability or opportunity to choose freely

adjective not under the control or in the power of another; able to act or be done as one wishes

• Individuals should have the right to make decisions based on free choice.
• You can pick whatever you want, it's your free choice.
• Do whatever you feel like, it's a free choice.
• The artist's brush moved with a free choice, creating a masterpiece.

adverb modifies a verb, adjective, or another adverb to indicate indirect action or manner

• The new policy indirectly affects the way employees report their expenses.
• She indirectly hinted that she didn't like the gift.
• He indirectly threw shade at his ex during the conversation.
• The artist indirectly conveys her emotions through abstract paintings.

verb past participle of ingrain, meaning to firmly establish something in a person's mind or nature

adjective firmly fixed or established, especially a belief or habit

• The values of honesty and integrity are deeply ingrained in our company culture.
• My mom ingrained in me the importance of saving money from a young age.
• That song is so catchy, it's ingrained in my head now.
• The memories of that day are ingrained in my mind forever.

verb to convince someone to do something through reasoning or argument

• The salesperson used logical arguments to persuade the client to purchase the product.
• I tried to persuade my friend to come to the party with me.
• I'm gonna try to persuade my parents to let me stay out later tonight.
• The artist's painting was able to persuade viewers to see the world in a different light.

noun refers to a group of individuals who are not distinguished or special

• The politician tried to appeal to the plain folks by speaking in a simple and relatable manner.
• The store down the street is where all the plain folks like to shop for groceries.
• Those plain folks over there are always up for a good time.
• In a world full of glitz and glamour, it's refreshing to spend time with plain folks who keep it real.

noun a plan or strategy for achieving a particular goal

adjective relating to or constituting actions carefully planned to gain a specific end

• The marketing team implemented a new tactic to increase customer engagement.
• She always has a tactic up her sleeve to get what she wants.
• His tactic of ghosting people when he doesn't want to talk is so rude.
• Using humor as a tactic to diffuse tense situations can be very effective.

noun a verb phrase consisting of the verb 'take' and the noun 'notice', used to indicate paying attention or being aware of something

• It is important to take notice of the new regulations in place.
• Hey, did you take notice of the changes in the schedule?
• Yo, you gotta take notice of what's going on around you.
• Sometimes we need to take notice of the little things in life that matter the most.

noun An act of closing and opening one eye quickly as a signal or hint.

verb To close and open one eye quickly as a signal or hint.

• She gave a subtle wink to signal that the meeting was over.
• He always winks at me when he wants to flirt.
• I'll give you a wink when it's time to leave the party.
• The universe seemed to wink at me with a shooting star in the night sky.

noun a person or thing that maximizes, or makes the most of something

• The company hired a financial maximizer to help increase profits.
• My friend is a real maximizer when it comes to shopping for deals.
• I'm a total maximizer when it comes to getting the most out of my vacation.
• She's a maximizer of opportunities, always looking for ways to improve her skills.

noun a customer account that is of high value or strategic importance to a company

• The key account manager is responsible for maintaining relationships with the company's most important clients.
• The key account rep handles all the big clients for the company.
• The key account guru knows how to keep the VIP clients happy.
• In a business, key accounts are like the crown jewels that need to be protected and nurtured.

noun a word that represents a person, place, thing, or idea

verb a word that expresses an action or a state of being

adjective a word that describes or modifies a noun or pronoun

adverb a word that modifies a verb, adjective, or other adverb, indicating time, place, manner, or degree

preposition a word that shows the relationship between a noun (or pronoun) and other words in a sentence

article a word that is used to specify a noun as definite or indefinite

• She knew how to use her resources to good advantage in order to achieve her goals.
• He always turns his charm to good advantage when trying to get what he wants.
• She's really good at using her connections to advantage in tricky situations.
• Learning to adapt quickly can turn any situation to good advantage.

noun a noun is a word that refers to a person, place, thing, event, substance, or quality

• The multiplier effect refers to the phenomenon where an initial increase in spending leads to further economic activity and growth.
• When you spend money, it has a multiplier effect on the economy by creating more jobs and opportunities.
• Dude, spending money has this cool multiplier effect that helps boost the economy big time.
• Kindness has a multiplier effect, spreading positivity and goodwill to everyone it touches.

noun a noun referring to the act of telling half-truths or partial truths

• The politician's speech was filled with half-truthery, attempting to deceive the public with misleading information.
• I can't trust anything he says, it's all just half-truthery to make himself look good.
• Don't fall for his half-truthery, he's just trying to cover up his mistakes.
• Her stories were always a mix of truth and lies, like a masterful tapestry of half-truthery.

noun a theory that suggests positive reinforcement and indirect suggestions can influence the behavior and decision-making of individuals

• The concept of nudge theory is often used in the field of behavioral economics.
• Have you heard of nudge theory? It's all about subtly influencing people's decisions.
• Nudge theory is like giving someone a little push in the right direction.
• In a way, nudge theory is like guiding someone through a maze without them even realizing it.

noun a name or label for a person, place, thing, or idea

adjective a word that describes or modifies a noun or pronoun

adverb a word that modifies a verb, adjective, or other adverb

preposition a word that shows the relationship between a noun (or pronoun) and other words in a sentence

conjunction a word that connects words, phrases, or clauses

• The acronym BISLY stands for 'Business in a Socially Responsible Way'.
• I heard that BISLY is the new way to do business sustainably.
• Let's make sure our company is BISLY-compliant.
• In the world of business, being BISLY is the key to long-term success.

noun a compound word formed by combining 'lazy' and 'lancing'

verb not applicable

adjective not applicable

adverb not applicable

pronoun not applicable

preposition not applicable

conjunction not applicable

interjection not applicable

article not applicable

• The practice of lazylancing is not conducive to productivity in the workplace.
• I caught my coworker lazylancing again instead of working on the project.
• Stop lazylancing and get your work done!
• Lazylancing is like shooting yourself in the foot when it comes to achieving success.

noun a Latin phrase meaning 'to attract the crowd' or 'to appeal to the masses'

• The politician's use of ad captandum vulgus tactics was seen as a desperate attempt to gain popularity.
• The singer's ad captandum vulgus behavior on social media really turned off a lot of fans.
• I can't believe he's resorting to ad captandum vulgus just to get more likes on his posts.
• Her constant use of ad captandum vulgus in her speeches shows a lack of genuine connection with the audience.

adjective relating to or characterized by affiliation or association

• The affiliative behavior of the team members contributed to a positive work environment.
• She always has an affiliative attitude towards her classmates.
• The group chat is full of affiliative emojis and inside jokes.
• His affiliative nature was like a warm blanket on a cold day, comforting everyone around him.