noun a colloquial term for the world of advertising
Within the media industry, adland is often used to refer to the advertising sector and its various players.
In marketing, adland is commonly used to describe the collective environment of advertising agencies, brands, and media outlets.
Adland is a slang term used within the advertising industry to refer to the world of advertising and marketing.
In the field of advertising, adland refers to the industry as a whole, including agencies, clients, and professionals involved in creating and producing advertisements.
Adland is often used by marketing specialists to refer to the competitive landscape of the advertising industry and the trends shaping it.
Media planners use adland to understand the different platforms, channels, and strategies used in advertising to reach target audiences.