noun a blend of advertising and entertainment, typically used to promote a product or service
In the entertainment industry, advertainment refers to content that serves both as entertainment and as a vehicle for advertising products or brands.
Advertainment is a marketing strategy that combines advertising and entertainment to engage consumers and promote products or services.
Advertainment plays a key role in branding by creating memorable and positive associations with a product or brand through entertaining content.
Advertainment is commonly used in digital media such as online videos, social media, and mobile apps to create engaging and interactive advertising experiences.
Advertainment is used to increase consumer engagement by providing entertaining and relevant content that captures the audience's attention and encourages interaction.
Writers may be hired to create advertainment content such as branded web series, sponsored articles, or product placement in TV shows or movies.
Psychologists may be consulted to ensure that advertainment content is appealing to target audiences and does not have any negative psychological effects.
Marketing managers may use advertainment as a strategy to engage with consumers in a more entertaining and memorable way, ultimately driving brand awareness and sales.
Film directors may incorporate advertainment elements into their projects through partnerships with brands for product placements or sponsored content.
Social media influencers often collaborate with brands to create advertainment content that promotes products or services in an engaging and authentic way to their followers.