Brand Extension

Pronunciation: /brænd ɪkˈstɛnʃən/

Definitions of brand extension

noun the new product or product line introduced through this strategy

Example Sentences

A1 A brand extension is when a company uses its existing brand name to launch a new product or service.

A2 Companies often use brand extension to capitalize on the success of their original brand and attract new customers.

B1 Brand extension can be a risky strategy if the new product or service does not align with the values of the original brand.

B2 Successful brand extension requires careful market research and a deep understanding of consumer preferences.

C1 Brand extension can help a company expand its market reach and increase revenue by leveraging its existing brand equity.

C2 When done effectively, brand extension can strengthen the overall brand image and create a loyal customer base for the company.

Examples of brand extension in a Sentence

formal The company decided to launch a brand extension to target a new market segment.

informal They're coming out with a brand extension for their popular product line.

slang I heard they're dropping a new brand extension next month.

figurative The brand extension of their clothing line represents a new chapter for the company.

Grammatical Forms of brand extension

• plural: brand extensions
• comparative: more brand extension
• superlative: most brand extension
• present tense: extend brands
• future tense: will extend brands
• perfect tense: have extended brands
• continuous tense: are extending brands
• singular: brand extension
• positive degree: brand extension
• infinitive: to extend brands
• gerund: extending brands
• participle: extended brands

Origin and Evolution of brand extension

First Known Use: 1985 year

Language of Origin: English

Story behind the word: The term 'brand extension' originated in the field of marketing and branding to describe the practice of using an established brand name for a new or related product or service.

Evolution of the word: Initially, 'brand extension' referred specifically to the strategy of leveraging an existing brand's equity to launch new products. Over time, the concept has evolved to encompass a wider range of brand-related activities, such as line extensions, brand stretching, and co-branding.