Brand Extension

Synonyms of brand extension

• line extension
• product extension
• brand stretching

Antonyms of brand extension

• brand contraction
• brand dilution
• brand reduction

Collocations of brand extension

product line

Frequency: 70 %

The brand extension included a new product line of skincare products.

market expansion

Frequency: 65 %

The brand extension strategy focused on market expansion into new demographics.

consumer loyalty

Frequency: 55 %

Brand extensions can help increase consumer loyalty to the overall brand.

brand equity

Frequency: 50 %

Successful brand extensions can enhance brand equity in the long run.

Idiomatic Expressions for brand extension

• Phrase: Brand diversification
  Meaning: Expanding the brand by offering a variety of products or services.
  Usage: The brand diversification strategy helped the company reach new customer segments.