Pronunciation: /ˈkætʃ.wɜrd/
noun a word or phrase that is especially memorable or easily remembered, often used as a slogan or motto
A1 My catchword for the day is 'positivity'.
A2 In English class, we learned about catchwords and their meanings.
B1 The catchword of the company's marketing campaign is 'innovation'.
B2 She always ends her speeches with a catchy catchword to leave a lasting impression.
C1 The catchword 'sustainability' has become increasingly important in today's world.
C2 As a seasoned politician, he knew how to use catchwords to rally support for his cause.
formal The catchword for this year's marketing campaign is 'innovate'.
informal The catchword around the office lately has been 'efficiency'.
slang The catchword among teenagers these days is 'lit'.
figurative In their household, 'kindness' is the catchword they live by.
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