noun a word or phrase that is especially memorable or easily remembered, often used as a slogan or motto
In literature, catchwords may be used in manuscripts or early printed books to help the reader navigate the text.
In typography, a catchword is a word printed at the foot of a column of text to indicate the first word of the following column.
In publishing, a catchword is a word printed at the foot of a page which is repeated at the top of the following page to assist in proper binding and pagination.
In library science, catchwords can be used in cataloging or indexing to aid in organizing and retrieving information.
In writing, a catchword is a word or phrase that is repeated frequently in order to emphasize a particular point or theme. Writers may use catchwords to make their writing more memorable or impactful.
In psychology, a catchword can refer to a commonly used term or concept within the field. Psychologists may use catchwords to describe certain behaviors, theories, or phenomena in a concise and recognizable way.
In marketing, a catchword is a word or phrase that is used in advertising or branding to grab the attention of consumers and create a memorable impression. Catchwords are often used in slogans, taglines, and promotional materials.
In education, a catchword can be a term or concept that is frequently used to describe a particular teaching method, curriculum approach, or educational philosophy. Educators may use catchwords to communicate key ideas or principles to students and colleagues.