Typography Glossary

noun a word or phrase that is especially memorable or easily remembered, often used as a slogan or motto

• The catchword for this year's marketing campaign is 'innovate'.
• The catchword around the office lately has been 'efficiency'.
• The catchword among teenagers these days is 'lit'.
• In their household, 'kindness' is the catchword they live by.

verb a word that expresses an action or a state of being, in this case 'condensed' is the past tense of the verb 'condense', meaning to make something more compact or concentrated

adjective a word that describes or modifies a noun or pronoun, in this case 'condensed' describes something that has been made more compact or concentrated

• The scientist published a paper on the condensed matter physics.
• I prefer condensed milk in my coffee instead of regular milk.
• Let's watch the condensed version of the movie instead of the full one.
• His speech was so condensed that it left the audience wanting more.

noun an overturned or upset condition or position

verb to turn or tip over; to upset or overthrow

• The boat was overset by the strong winds and rough waters.
• The canoe got overset when we hit that big wave.
• I almost overset my bike trying to do a wheelie.
• Her emotions were overset by the unexpected news.

noun a capital letter

adjective relating to or written in capital letters

• Please remember to write your name in upper case on the form.
• Don't forget to use all upper case letters for your name on the form.
• Make sure your NAME is in ALL CAPS on the form.
• In the world of coding, the use of upper case letters can make a big difference in the outcome of a program.