noun The outer limit of an object, area, or surface; a sharp side or part of something
verb To move gradually or cautiously in a particular direction; to gain an advantage over someone in a subtle or underhanded way
In finance, 'edge in' may pertain to achieving a better return on investment or financial advantage over others.
In the field of technology, 'edge in' refers to gaining a competitive advantage or superior position in the market.
In business, 'edge in' is used to describe strategies or tactics aimed at outperforming competitors.
In sports, 'edge in' can refer to gaining a slight advantage over opponents through skill, strategy, or performance.
In the writing world, 'edge in' is often used to describe the act of subtly incorporating a particular theme or idea into a piece of writing. It can also refer to finding a unique angle or perspective on a topic to make the writing stand out.
Psychologists may use 'edge in' to describe the process of gently introducing a new concept or technique into therapy sessions. It can also refer to the act of gradually guiding a client towards a new understanding or perspective.
In marketing, 'edge in' can be used to describe the strategy of subtly promoting a product or service within a larger campaign. It can also refer to the act of positioning a brand as unique or cutting-edge in the marketplace.
For sales reps, 'edge in' might mean finding a competitive advantage or unique selling point to differentiate their product or service from competitors. It can also refer to the act of subtly influencing a potential customer's decision-making process in favor of their offering.