verb to defend against or resist something, typically a threat or attack
Companies may need to fend off competitors to maintain their market share.
In sports like soccer or basketball, players often have to fend off opponents to maintain possession of the ball.
Conservationists use various methods to fend off predators from endangered species.
Individuals may need to fend off unwanted advances or negative influences in their personal relationships.
In self-defense training, one learns techniques to fend off attackers.
In a professional context, a writer may use 'fend off' in a figurative sense to describe overcoming obstacles or challenges in their writing process.
Psychologists may use 'fend off' to refer to helping clients cope with and resist negative thoughts or behaviors.
A salesperson may use 'fend off' to describe overcoming objections or competition in order to close a deal.
Athletes may use 'fend off' to describe defending against opponents or obstacles in their sport.
Lawyers may use 'fend off' to describe protecting their clients' interests or defending against legal challenges.
Entrepreneurs may use 'fend off' to describe overcoming obstacles or competition in order to succeed in their business ventures.