noun a virtual boundary created around a specific geographical area, used for location-based marketing or security purposes
Geofencing is used in marketing to target specific geographic areas for advertising and promotions.
In retail, geofencing can be used to send push notifications to customers when they are near a store, encouraging them to visit.
Logistics companies use geofencing to track the movement of goods and vehicles in real-time.
Geofencing is used in security systems to create virtual boundaries and trigger alerts when a device enters or leaves a designated area.
Geofencing can be used by writers to target specific locations for research or inspiration. For example, a writer may set up geofences around libraries, cafes, or other places where they like to work or gather ideas.
Psychologists can use geofencing to track and monitor their patients' movements and activities, especially in cases where location may be relevant to the treatment or therapy. For example, a psychologist working with patients with anxiety disorders may use geofencing to track their movements and provide support when they enter high-stress locations.
Marketing specialists can use geofencing to target specific locations for advertising and promotions. For example, a marketing specialist for a retail store may set up geofences around nearby neighborhoods to send targeted ads and offers to potential customers in the area.
Real estate agents can use geofencing to target potential buyers or renters in specific neighborhoods or areas. For example, a real estate agent may set up geofences around properties they are selling to send notifications and information to people who are in the vicinity and may be interested in the property.