Digital Marketing Vocabulary

noun an offer to pay a certain price for something, especially at an auction

verb present participle of bid, which means to offer a certain amount of money for something in a competitive situation like an auction

• The company submitted their bidding for the construction project.
• They're putting in their bidding for the new contract.
• They're throwing their hat in the ring for the bidding process.
• In the game of business, you have to be strategic with your bidding to win.

noun a person who writes the text of advertisements or publicity material

• The copywriter was tasked with creating compelling content for the company's new marketing campaign.
• The copywriter is working on writing some cool stuff for the website.
• The copywriter is the one who comes up with all the catchy words for ads.
• The copywriter weaves words together like an artist painting a masterpiece.

noun a slang term for 'the'

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• The DA is responsible for overseeing the financial accounts of the company.
• I heard the DA is cracking down on tax evasion in our city.
• The DA is always trying to bust people for petty crimes.
• The DA of the group is the one who always keeps everyone in line.

verb to receive money in return for work or services provided

• Many individuals work hard to earn a living and support their families.
• I need to earn some extra cash for the weekend.
• I'm hustling to earn some dough on the side.
• She had to earn her stripes in order to gain respect in the industry.

noun a list of dishes available at a restaurant

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• The restaurant offers a diverse menu with options for every dietary preference.
• Hey, have you checked out the menu at that new place down the street?
• I'm starving, let's grab some grub from the menu at that spot we love.
• When faced with a difficult decision, sometimes it helps to think of life as a menu with many choices.

noun a type of sculpture consisting of shapes cut from metal sheets, suspended so that they move in response to air currents

adjective able to move or be moved freely or easily

• The company is launching a new mobile app to improve customer engagement.
• I always have my mobile phone with me wherever I go.
• I need to upgrade my mobile to get better camera quality.
• His ideas are always on the move, like a mobile mind.

noun the vehicles moving along a road or street

verb to deal or trade in something illegal or improper

• The increase in population has resulted in heavier traffic on the roads.
• I was late to work because of all the traffic this morning.
• I hate sitting in bumper-to-bumper traffic, it's the worst.
• The flow of ideas in the meeting was like traffic on a busy highway, constantly moving and changing.

noun a social media platform where users can post short messages or 'tweets'

verb to post a message on the social media platform Twitter

• Many politicians use Twitter as a platform to communicate with their constituents.
• I saw your tweet on Twitter about the new restaurant opening.
• I can't believe Twitter is still trending after that viral video.
• His words on Twitter were like a storm, causing chaos and controversy.

noun the state or fact of being able to see or be seen

adjective visible or able to be seen

• The fog reduced visibility on the roads, causing delays for commuters.
• I couldn't see anything with the low visibility during the storm.
• The visibility was so bad, I couldn't even see my hand in front of my face.
• As a leader, it's important to maintain visibility and transparency with your team.

noun a means of sending messages electronically, typically through a mobile phone or computer

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• The company utilizes messaging platforms to communicate with clients.
• I prefer messaging my friends instead of calling them.
• I'll shoot you a message on the messaging app later.
• His artwork conveys a powerful messaging about social issues.

noun a person who is hypersocial

adjective describing someone who is extremely sociable and enjoys being around others

• The hypersocial individual thrived in large social gatherings.
• She's always been hypersocial, constantly surrounded by friends.
• Dude, he's so hypersocial, he knows everyone in town.
• The city itself seemed hypersocial, with people bustling about at all hours.

noun a unrestricted or unrestricted run or movement

verb to move freely or without restriction

• The parkour athlete practiced his free run routine in the designated area.
• Let's go to the park and have a free run around the playground.
• I love finding new spots in the city for a free run session.
• Giving the students a free run to explore their creativity can lead to amazing results.

noun a lead magnet is a marketing term referring to a free item or service that is given away to potential customers in exchange for their contact information or to generate sales leads

• The company created a compelling lead magnet to attract more potential customers.
• Check out this cool lead magnet the company is offering to get more leads.
• That lead magnet is like a magnet for leads, it's so effective!
• Think of a lead magnet as a golden ticket that brings in more leads to your business.

noun a feed or stream of news or updates on a social media platform

• I scrolled through my newsfeed to stay updated on current events.
• I saw your post on my newsfeed, it was hilarious!
• My newsfeed is blowing up with drama right now.
• His mind was like a constantly refreshing newsfeed, always filled with new ideas and thoughts.

noun a person who creates or shares memes on the internet

• The memester's ability to create viral content has gained them a large following on social media.
• I heard that new memester on Instagram is really funny.
• That memester is always coming up with the best memes.
• The memester's creativity knows no bounds, as they constantly push the boundaries of meme culture.

noun a recording of visual images and sound, especially one intended to be played on a television

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• The company sent out videograms to all its clients as part of its marketing campaign.
• I love receiving videograms from my friends on special occasions.
• Have you seen the videogram that went viral on social media?
• His actions spoke louder than any videogram could convey.

noun A person who creates video blogs or vlogs while riding a motorcycle.

• The motovlogger shared tips on motorcycle maintenance in his latest video.
• I love watching that motovlogger's adventures on YouTube.
• That motovlogger is so cool, I want to be just like them!
• The motovlogger's words were like a guiding light for new riders.

noun a specific group of individuals or entities that are targeted with a tailored message or advertisement

verb to target a specific group of individuals or entities with a tailored message or advertisement

• Political campaigns often use sophisticated algorithms to microtarget specific groups of voters.
• The company uses data to microtarget ads to potential customers based on their browsing history.
• I heard that social media influencers can microtarget their followers with personalized content.
• In marketing, it's important to microtarget your messaging to reach the right audience.

noun a person who has extensive knowledge and skill in using a particular system or technology

• The software was designed with power users in mind, offering advanced features for efficient workflow.
• My brother is a total power user when it comes to gaming, he knows all the cheats and shortcuts.
• She's a power user when it comes to social media, always posting and engaging with followers.
• As a power user of persuasion techniques, he was able to convince the entire team to go with his idea.

noun a term used to describe a screen resolution of 3840 x 2160 pixels, typically found in high-definition televisions and computer monitors

• The new television model boasts a stunning 4k resolution for crystal-clear images.
• I just bought a 4k TV and the picture quality is amazing!
• My friend's gaming setup is so cool, he's got a sick 4k monitor.
• Her attention to detail is like watching a movie in 4k, every little thing is crystal clear.

noun a person who has a large following on social media and is able to influence the opinions and behavior of others

adjective describing someone who has a significant impact on others through social media

• The superinfluencer was able to reach a wide audience with their carefully curated content.
• I can't believe how many followers that superinfluencer has on social media!
• That superinfluencer is totally killing it on Instagram.
• She was like a superinfluencer in the way she was able to sway opinions and trends.

noun a short video episode created for viewing on a mobile device

• The mobisode is a short episode of a television show that is designed to be watched on a mobile device.
• I love watching mobisodes on my phone during my commute.
• Have you seen the latest mobisode? It's so addictive!
• The mobisode of drama unfolding in the office was better than any soap opera.

noun a digital recording of computer screen output, often including audio narration

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• The professor created a screencast to demonstrate the complex coding process.
• I love watching screencasts to learn new tricks for editing videos.
• Check out this awesome screencast on how to ace that level!
• Her explanation was like a screencast, clear and easy to follow.

noun a person or thing that provides information or entertainment to the public, such as a newspaper, television channel, website, etc.

• The media outlet reported on the latest political developments.
• Did you see that article on the media outlet about the new movie?
• I heard from a friend that the media outlet is covering the music festival.
• Her mind was like a busy media outlet, constantly broadcasting thoughts and ideas.

noun A type of selfie that includes a person posing with a farm animal, especially a sheep.

• The farmer took a felfie with his prized cow to share on social media.
• Let's take a felfie to capture this moment!
• I love seeing all the felfies on Instagram.
• The artist's self-portrait was described as a felfie by critics.

noun a small space or gap between parts or things

adjective relating to or situated in the small, narrow spaces between things or parts

• The interstitial space between the cells allows for the exchange of nutrients and waste products.
• Make sure to check the interstitial ads on the website for any special deals.
• I always skip the interstitial scenes in movies, they're so boring.
• The interstitial moments of silence during the meeting were filled with tension.

noun a virtual boundary created around a specific geographical area, used for location-based marketing or security purposes

• Geofencing is a location-based service that allows businesses to create virtual boundaries around a specific area.
• I set up geofencing on my phone so I get notifications when I enter a certain area.
• I love how geofencing tracks my location for me, it's like having my own personal stalker.
• Using geofencing is like putting an invisible fence around your property to keep unwanted visitors out.

noun a combination of the words 'twist' and 'internship', referring to a temporary work experience typically done during the winter season

• She completed a twinternship at a prestigious tech company during her summer break.
• I heard that he's doing a twinternship at that cool startup down the street.
• I'm so excited to start my twinternship next week, it's going to be lit!
• Embarking on a twinternship is like diving into a pool of new experiences and knowledge.

noun A word that is a combination of two or more words or parts of words, often created for humorous or creative purposes

• The linguist coined the term 'frankenword' to describe a word created by combining parts of other words.
• I love making up frankenwords by smashing two words together to create something new.
• My friend and I have a secret language full of frankenwords that only we understand.
• The new company name was a frankenword, combining elements of tradition and modernity.

noun a social networking website

verb the act of using the social networking website Facebook

• She spent hours Facebooking to keep up with her friends' updates.
• I'll be Facebooking all night to catch up with everyone.
• I was Facebooking my crush all day yesterday.
• Instead of facing her problems, she was constantly Facebooking to avoid reality.

noun a person who is skilled in or enthusiastic about digital technology

• The digitalist revolutionized the way we approach marketing strategies.
• My friend is a total digitalist - he's always up to date with the latest tech trends.
• I wish I was as tech-savvy as that digitalist over there.
• She's a true digitalist, always finding innovative solutions to problems.

noun a noun is a word that represents a person, place, thing, or idea. In this case, 'content curation' is a compound noun that combines 'content' and 'curation' to describe a specific process or activity.

• Content curation is an essential aspect of digital marketing strategies.
• I spend a lot of time on content curation for my social media accounts.
• I'm always on the lookout for cool stuff to share - content curation is my jam.
• Content curation is like being a DJ, mixing and blending different pieces to create a unique experience.

noun a person who works as a freelancer or independent contractor, typically in the field of technology or digital services

• The company decided to hire an e-lancer for their web development project.
• I found a great e-lancer to help me design my logo.
• I'm thinking of becoming an e-lancer to make some extra cash.
• She's like an e-lancer in the way she takes on different projects and works independently.

noun a blogging event where participants write and publish blog posts on a specific topic or theme for a set period of time

• The annual blogathon event was a great opportunity for writers to showcase their work.
• I can't wait to participate in the blogathon next weekend!
• I heard the blogathon is gonna be lit this year!
• Joining the blogathon felt like running a marathon of creativity.

noun a group of people with a shared interest or passion, often found on social media platforms such as Twitter

• The Twibe gathered for their monthly meeting to discuss community initiatives.
• I'm meeting up with my Twibe for brunch this weekend.
• My Twibe is the best group of friends I could ask for.
• The Twibe of musicians came together to create a beautiful symphony.

noun a public promotion of some product or service

adjective referring to something related to advertising or promotion

• The advertisement displayed on the website was very informative.
• I saw an ad for that new phone on Instagram.
• I clicked on an ad for some cool sneakers.
• His constant adulation of her was starting to annoy his friends.

noun ADC is an acronym for Analog-to-Digital Converter, which is a device that converts a continuous analog signal into a discrete digital representation.

adjective ADC can also be used as an adjective to describe something related to analog-to-digital conversion.

• The adc in the team is responsible for dealing the most damage during team fights.
• I love playing adc because I get to be the carry and deal tons of damage.
• That adc is so fed, they're unstoppable right now.
• In this project, you are the adc - the main driving force behind its success.

noun the quality of being able to be addressed or targeted

adjective describing the ability to be addressed or targeted

• The addressability of the new software allows for highly targeted marketing campaigns.
• The addressability feature on this app makes it easy to send messages to specific groups of people.
• I love how the addressability of this tool lets me reach out to my squad with just a few clicks.
• The addressability of her arguments made it clear that she had thought through every detail.

adjective relating to or characteristic of siblings; fraternal

• The adelphic bond between the two siblings was unbreakable.
• I heard they have some kind of adelphic connection that makes them inseparable.
• Those two are like adelphic twins, always together.
• The adelphic relationship between the two best friends was evident in their unwavering support for each other.

verb a word used to describe an action, state, or occurrence

adjective a word that describes or modifies a noun or pronoun

• The adfrozen website caused delays in loading the content.
• I can't access the website right now, it's adfrozen.
• The website is adfrozen, I can't get anything to load.
• Her mind felt adfrozen with fear when she heard the news.

noun a layer of material that is added on top of another material or surface

• The adlayer on the website is strategically placed to maximize visibility for the brand.
• I noticed the adlayer on the side of the page while browsing online.
• I always scroll past the annoying adlayer that pops up on that site.
• Her charisma acted as an adlayer, drawing in people wherever she went.

noun A person or company that creates advertisements

• The ad-maker crafted a compelling message to promote the new product.
• The ad-maker came up with a catchy slogan for the campaign.
• That ad-maker knows how to sell anything to anyone.
• She was like an ad-maker, spinning stories to make everything seem more exciting.

noun A word that represents a person, place, thing, or idea.

adjective A word that describes or modifies a noun or pronoun.

adverb A word that modifies a verb, adjective, or another adverb, indicating manner, time, place, degree, etc.

• The company decided to invest in advertising to increase their brand awareness.
• I heard they're gonna start running ads to get more customers.
• They're gonna start pushing their product hard with some adv.
• In the game of marketing, adv is like the ace up your sleeve.

noun a plural form of the noun 'advertisement', which refers to a paid promotion of a product, service, or event

• The company invested a lot of money in producing high-quality advertainments for their new product.
• I love watching those funny advertainments during commercial breaks.
• Did you see that advertainment for the new video game? It looks lit!
• The artist's music videos are like advertainments for his unique style and talent.

noun abbreviation for advantage

• The company decided to highlight the advtg of their new product in the upcoming marketing campaign.
• I'm really impressed with the advtg of this new phone - it has so many great features!
• The advtg of working from home is being able to stay in your pajamas all day.
• She saw the advtg of letting go of her past and moving forward with a fresh start.