Pronunciation: /ˈɡɪmɪk/
noun a trick or device intended to attract attention, publicity, or business
A1 The magic show had a gimmick involving disappearing rabbits.
A2 The advertisement used a gimmick to attract customers.
B1 The new smartphone's gimmick is its long-lasting battery life.
B2 The movie's gimmick of using real-time footage made it unique.
C1 The company's marketing gimmick was successful in increasing sales.
C2 The politician's gimmick of promising tax cuts was met with skepticism by the public.
formal The company's marketing team came up with a gimmick to attract more customers.
informal I think the new promotion is just a gimmick to get us to spend more money.
slang That new app is just a gimmick to get more downloads.
figurative His charm may seem like a gimmick, but it's just his natural charisma shining through.
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