The new product launch relied heavily on a marketing gimmick to attract customers.
The escape room's clever gimmick of using blacklight clues added an exciting twist to the game.
The magician's performance was entertaining, but some of his tricks felt like cheap gimmicks.
The restaurant's novelty gimmick of serving food on mini roller coasters was a hit with diners.
The company prided itself on offering a gimmick-free shopping experience for its customers.