noun the activity of promoting the sale of goods, especially by their presentation in retail outlets
In the fashion industry, merchandising involves selecting and displaying clothing and accessories in a way that appeals to customers.
In the sports industry, merchandising includes selling merchandise such as team apparel, equipment, and memorabilia.
In the entertainment industry, merchandising involves licensing and selling products related to movies, TV shows, and celebrities.
In marketing, merchandising involves creating strategies to promote and sell products effectively.
In retail, merchandising refers to the planning, promotion, and presentation of products to maximize sales and profit.
In e-commerce, merchandising focuses on optimizing product placement, pricing, and promotions on online platforms.
In the publishing industry, merchandising can involve creating promotional materials for books such as bookmarks, posters, and other branded items to help increase sales and visibility.
Psychologists may use merchandising techniques in their practices to create branded materials such as workbooks, stress balls, or other items to help clients engage with therapy concepts outside of sessions.
For retail managers, merchandising involves the strategic placement and display of products in stores to attract customers, increase sales, and create a positive shopping experience.
Marketing managers use merchandising to create promotional campaigns, design product displays, and develop branding strategies to increase product visibility and drive sales.