noun a portmanteau of 'producer' and 'consumer'
In technology, a prosumer refers to a user who is both a producer and a consumer of digital content, such as in the case of social media influencers.
In business, the prosumer model involves engaging customers as co-creators of products or services, leading to increased customer loyalty and innovation.
In sociology, prosumption is a concept that describes the blurring of traditional roles of producers and consumers in society, often facilitated by technology and social media.
In economics, the term prosumer is used to describe individuals or households that both produce and consume goods and services, blurring the line between producers and consumers.
In marketing, a prosumer is a consumer who is also involved in the production of goods or services, such as through user-generated content or co-creation.
In the publishing industry, a prosumer is a writer who not only creates content but also actively engages with their audience through social media, blogs, and other platforms to build a community around their work.
In the field of psychology, a prosumer is a professional who not only provides therapy and counseling services to clients but also conducts research, writes academic papers, and contributes to the advancement of the field through their work.
In the photography industry, a prosumer is a photographer who not only takes pictures for clients but also sells prints, teaches workshops, and collaborates with other artists to create new and innovative projects.
In the field of graphic design, a prosumer is a designer who not only creates visual content for clients but also shares their work online, participates in design communities, and uses their skills to advocate for social change or raise awareness about important issues.