Marketing Terminology

noun a notice or announcement in a public medium promoting a product, service, or event

• The company invested a significant amount of money in creating a high-quality advertisement for their new product.
• I saw an advertisement for that new restaurant in town, we should check it out sometime.
• That advertisement was lit, I can't wait to see what else they come up with.
• His actions were like a walking advertisement for living a healthy lifestyle.

noun a person or organization officially attached to a larger body

verb to officially connect or associate with a larger body or organization

• The company has an affiliate program in place for partners to promote their products.
• My friend is an affiliate for a popular clothing brand and gets discounts on their merchandise.
• I'm thinking about becoming an affiliate for that new skincare line everyone's talking about.
• Being an affiliate for that charity organization has really helped me feel like I'm making a difference in the community.

noun Clothing or garments in general.

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• The company specializes in producing high-quality apparel for men and women.
• I love shopping for new apparel to update my wardrobe.
• Check out this dope apparel I just copped from the mall.
• His words were like a finely tailored piece of apparel, perfectly crafted to make an impact.

verb to evoke or awaken a feeling, emotion, or response in someone

• The artist's work aroused a sense of curiosity and wonder among viewers.
• The movie really aroused my interest in learning more about the topic.
• That new song really aroused the crowd at the concert last night.
• The speech aroused a sense of patriotism and unity among the audience.

noun a group of people who gather to watch or listen to a performance, speech, or presentation

• The speaker captivated the audience with her eloquent speech.
• The comedian had the audience in stitches with his jokes.
• The band totally rocked out and the audience was lit!
• The artist's painting spoke to a universal audience, transcending language barriers.

noun a long strip of cloth or paper bearing a slogan or design, hung in a public place or carried in a demonstration or procession

• The company decided to display their logo on a large banner at the trade show.
• I saw a really cool banner for a new movie coming out.
• That banner is so lit, I love the design!
• The successful launch of the new product was like a banner day for the company.

noun a type of product manufactured by a particular company under a particular name

verb to mark with a branding iron to indicate ownership

adjective referring to a particular brand or type of product

preposition used to indicate the source or manufacturer of a product

• The company decided to rebrand their image in order to attract a younger demographic.
• I love shopping for this brand because their clothes are always trendy.
• That brand is so lit, everyone is wearing their sneakers.
• Her reputation as a leader in the industry is her personal brand.

noun a series of organized activities or events intended to achieve a particular goal

verb to engage in a campaign

• The company launched a new marketing campaign to promote their latest product.
• Have you seen the ad campaign for the new movie? It looks amazing!
• I heard they're running a campaign to get more likes on social media.
• Her campaign to win over the investors was successful, thanks to her persuasive presentation.

noun a class or division of people or things regarded as having particular shared characteristics

adjective relating to or representing a category

• The product falls under the electronics category.
• I'm not sure which category this item belongs to.
• That movie is in the horror category.
• She falls into the category of talented musicians.

noun a band of frequencies used in radio and television transmission, especially as used by a particular station.

verb to provide or control a route for a communication or process.

• The television channel broadcasted the news live from the scene.
• I saw on the channel that there's a new show coming out next week.
• I can't find the remote to change the channel.
• She found a new channel for her creativity after taking up painting.

noun means of sending or receiving information, such as telephone lines or computers

• Effective communications are essential for maintaining good relationships in the workplace.
• We need to improve our communications if we want to work better as a team.
• Our group chat communications are on point, we always stay connected.
• The communications between the two countries have been strained, leading to tension in diplomatic relations.

noun a modern movement for the protection of the consumer against useless, inferior, or dangerous products, misleading advertising, unfair pricing, etc.

• Consumerism is the theory that an increasing consumption of goods is economically desirable.
• Consumerism is the reason why people always feel the need to buy the latest gadgets.
• Consumerism is just a fancy word for people buying a lot of stuff they don't really need.
• Consumerism is like a never-ending cycle of wanting more and more material possessions.

noun a large group of people gathered closely together

adverb in a manner that involves a large group of people gathered closely together

• The security guards had to crowd in to control the large group of protesters.
• Let's crowd in together so we can all fit in the photo.
• We should crowd in at the front of the line to get the best view.
• Negative thoughts can crowd in and make it hard to focus on the positive aspects of life.

noun a spoken or written representation or account of a person, object, or event

adjective describing or classifying a person or thing

• The detailed description of the property was included in the real estate listing.
• Can you give me a quick description of the movie plot?
• I'm looking for a job with the job description that fits me perfectly.
• His description of the situation painted a vivid picture in my mind.

noun a lack of affinity or connection between two or more things

• There seems to be a disaffinity between the two groups, as they have trouble finding common ground.
• I have a disaffinity for broccoli, I just can't stand the taste.
• I don't know why, but I have a total disaffinity for that guy.
• Her disaffinity towards change was evident in her reluctance to try new things.

noun a printed sheet or booklet that advertises a product or event

adjective relating to or involving flying or air travel

• The company distributed a flier to promote their new product.
• I picked up a flier for a local restaurant on my way home.
• Check out this cool flier I found for a concert next weekend!
• She was a real flier, always taking risks and trying new things.

noun a cone-shaped utensil with a tube at the apex for conducting liquid or other substance through a small opening, as into a bottle, jug, or the like.

• The laboratory technician used a funnel to transfer the liquid into the beaker.
• Can you pass me the funnel so I can pour the oil into the container?
• I'll just funnel the drink into my cup real quick.
• The marketing team created a sales funnel to track customer interactions.

noun a thing that is given free, often for promotional purposes

adjective relating to or denoting something given away free

• The company is hosting a giveaway to promote their new product.
• I heard there's a giveaway happening at the mall this weekend.
• Did you see that sick giveaway on social media?
• His generosity was like a constant giveaway of kindness to everyone he met.

adjective describing something as not authentic or genuine

• The art critic described the painting as inauthentic, noting inconsistencies in the artist's style.
• I can tell that the signature on this watch is inauthentic, it's definitely a knock-off.
• That apology seemed so inauthentic, I could tell they didn't really mean it.
• Her smile looked inauthentic, like she was forcing it for the camera.

noun a damaging or serious encroachment

• The company made significant inroads into the international market.
• She's been making inroads in her new job and impressing her boss.
• I heard they're trying to make inroads into the music scene with their new album.
• The new policy is making inroads in improving employee morale.

noun a publication, usually published on a regular schedule, containing articles, stories, photographs, and advertisements

adjective relating to or characteristic of a magazine

• I enjoy reading articles in the latest issue of the magazine.
• I love flipping through magazines for inspiration.
• I snagged a cool mag at the store yesterday.
• Her mind was like a well-worn magazine, filled with stories and experiences.

noun the main means of mass communication (broadcasting, publishing, and the Internet), regarded collectively

adjective relating to the mass communication industry, especially journalism and advertising

• The media plays a crucial role in shaping public opinion.
• I saw it on social media first before it was on the news.
• The media is always blowing things out of proportion.
• Her mind was like a constantly buzzing media circus.

noun newly received or noteworthy information, especially about recent events

adjective relating to or consisting of news

• The latest news from the stock market indicates a slight increase in trading activity.
• Did you hear the news about the new restaurant opening downtown?
• I'm always up to date on the latest news thanks to my social media feed.
• The news of her promotion spread like wildfire throughout the office.

noun the aspect of someone's character that is presented to or perceived by others

• The author crafted a complex persona for the main character in the novel.
• She puts on a different persona when she's around her coworkers.
• His online persona is completely different from his real-life personality.
• The artist's persona on stage is larger than life, captivating the audience.

noun a belief or set of beliefs, especially religious or political ones

• The art of persuasion is a valuable skill in the business world.
• She's really good at persuasion - she can convince anyone to do anything!
• I used my powers of persuasion to get my friends to come to the party.
• His persuasion was like a gentle breeze, slowly swaying her towards his point of view.

noun the act of placing or arranging something in a particular position or way

verb present participle of the verb 'position', which means to place or arrange something in a particular position or way

• The company is focusing on improving its market positioning in order to attract more customers.
• She's working on her positioning for the upcoming job interview.
• I need to figure out my positioning for this project, it's due tomorrow.
• His positioning in the debate was clear and strong, earning him the victory.

noun A tangible or intangible item that is produced or manufactured for sale.

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• The company is launching a new product line next month.
• I heard they're coming out with a new product soon.
• Have you seen the latest product they dropped?
• His patience was the product of years of meditation and self-reflection.

noun a substance that increases the activity of a catalyst

• The promoter of the event worked tirelessly to ensure a successful turnout.
• The promoter dude did a great job getting people to come to the event.
• The promoter was hustlin' to make sure the event was a hit.
• As a promoter of positivity, she always sought to uplift those around her.

noun the act of promoting or being promoted; advancement in rank or position

verb to raise to a higher rank or position; to advance or improve

adjective relating to or involving promotion

• The company announced a new promotion for its products.
• I heard Sarah got a promotion at work, she must be thrilled!
• I'm gunning for that promotion, I've been putting in the work.
• His promotion to team captain symbolized his leadership skills.

noun the notice or attention given to someone or something by the media or the public

adjective relating to or designed to gain public attention or notice

• The company hired a PR firm to handle their publicity.
• She's always seeking publicity for her new business.
• He's trying to get some free publicity by posting on social media.
• The scandal brought a lot of negative publicity to the organization.

verb to make something known to the public through various forms of media

• The company hired a PR firm to publicize their new product launch.
• I'm going to publicize the event on social media.
• Let's make sure to publicize the party so everyone knows about it.
• The artist's controversial painting was sure to publicize his work.

noun the force or capacity to pull or drag something

• The new marketing campaign was designed to increase the product's pulling power among young consumers.
• That car has a lot of pulling power when it comes to speed.
• His charisma gives him major pulling power with the ladies.
• The candidate's strong track record has a lot of pulling power with voters.

noun A large, powerful wild cat with a tawny coat, found in the Americas.

• The puma is a large, carnivorous cat found in the Americas.
• I saw a puma while hiking in the mountains.
• That guy is as fast as a puma on the basketball court.
• Her grace and agility on the dance floor reminded me of a puma.

noun the extent or distance covered or to be covered in reaching; the act of reaching

verb to stretch out or put forth; to arrive at; to succeed in achieving something

• The company aims to reach a wider audience with their new marketing campaign.
• I'll text you when I reach the party.
• I can't wait to reach the weekend so I can relax.
• Her dreams seemed out of reach, but she never gave up on them.

noun the act of sponsoring or providing financial support for an event, activity, person, or organization

• The company decided to pursue a sponsorship deal with the local sports team.
• My friend's dad got us a sponsorship for our school event.
• I heard the new startup scored a sick sponsorship for their product launch.
• Her mentorship was like a sponsorship for her career, propelling her to new heights.

verb to arrange to receive something regularly, typically a publication or service

preposition a word that shows the relationship between a noun or pronoun and other words in a sentence

• To receive updates on our latest products and promotions, please subscribe to our newsletter.
• Hey, don't forget to subscribe to our channel for more funny videos!
• Make sure to smash that subscribe button if you want to see more content like this.
• Subscribing to positivity and letting go of negativity is the key to a happy life.

noun a person, object, or place selected as the aim of an attack

verb to aim or direct at a target

• The marketing team set a specific target for sales growth this quarter.
• We need to hit our sales target by the end of the month.
• Let's crush our target and celebrate with a team dinner!
• Aim for the stars and make them your target to achieve greatness.

noun a person or thing that teases, such as a short advertisement or preview designed to arouse interest or curiosity

adjective describing something that teases or is intended to tease

• The movie studio released a teaser trailer to build anticipation for the upcoming film.
• Did you see the teaser for the new TV show? It looks so good!
• That teaser for the album drop got me hype!
• The appetizer was just a teaser for the delicious meal that was to come.

noun the state or capacity of being everywhere, especially at the same time; omnipresence

• The ubiquity of smartphones has revolutionized the way we communicate.
• You can't escape the ubiquity of social media these days.
• The ubiquity of that new slang term is spreading like wildfire.
• The ubiquity of her presence in the room was palpable, even when she wasn't speaking.

adjective not searched for or desired; not sought after

• The unsought advice from the consultant was not appreciated by the board members.
• I didn't ask for his unsought opinion on the matter.
• I wish people would stop giving me their unsought two cents.
• The unsought memories of her past haunted her dreams.

noun the state or fact of being able to see or be seen

adjective visible or able to be seen

• The fog reduced visibility on the roads, causing delays for commuters.
• I couldn't see anything with the low visibility during the storm.
• The visibility was so bad, I couldn't even see my hand in front of my face.
• As a leader, it's important to maintain visibility and transparency with your team.

verb to persuade someone to agree with or support you

adverb in a way that persuades someone to agree with or support you

• The company worked hard to win over the investors with their detailed presentation.
• She managed to win over her new coworkers with her friendly personality.
• I can't believe he actually won over the popular kids at school.
• His heartfelt apology helped him win over her forgiveness.

noun a person's or company's portion of a customer's spending in a particular market or industry

• The company's goal is to increase their share of wallet by offering a wider range of products and services.
• If you shop at that store often, they'll probably get a bigger share of your wallet.
• I can't believe how much of my wallet that new video game took a share of.
• His charm and charisma have a way of capturing a share of people's emotional wallet.

noun a portmanteau of 'producer' and 'consumer'

• The prosumer is a key player in the modern economy, producing and consuming goods and services.
• My friend is a prosumer - always making things and buying things online.
• I consider myself a prosumer, always on the lookout for the latest gadgets and trends.
• In the digital age, we have all become prosumers, constantly creating and consuming content online.

verb to remove something from a box or package

• The customer was eager to unbox the new product and examine its features.
• I can't wait to unbox my online order when it arrives!
• Let's get together and unbox that cool gadget you bought.
• As the team leader, it's important to unbox all the different perspectives before making a decision.

noun CTA stands for Call to Action, which is a marketing term used to prompt a response or encourage a specific action from the audience.

• The CTA on the website prompts users to sign up for the newsletter.
• Make sure you click on the CTA button to get the discount.
• I always ignore those annoying CTAs that pop up everywhere.
• In life, it's important to recognize the CTAs that guide us towards our goals.

noun a marketing acronym that stands for Attention, Interest, Desire, Action

• The AIDA model is commonly used in marketing to guide the process of attracting and retaining customers.
• Have you heard of the AIDA model? It's a helpful tool for understanding customer behavior.
• I aced my marketing presentation thanks to AIDA - it really helped me connect with my audience.
• Just like AIDA guides marketers through the customer journey, we can use a similar approach in our personal relationships to build connections.

noun the act of consuming or using something for one's own benefit, often resulting in the depletion or destruction of the original source

• The company decided to launch a new product line to prevent cannibalization of their existing offerings.
• They didn't want the new product to eat into sales of their other items.
• They were worried the new release would cannibalize their current sales.
• The introduction of the new service led to cannibalization of their previous business model.

noun A particular segment of the population identified as the focus of marketing efforts

• Our company's marketing strategy focuses on identifying and reaching our target market.
• We need to figure out who our target market is so we can sell more stuff.
• Let's hone in on the peeps who really dig our products, that's our target market.
• Just like a skilled archer aims for the bullseye, we must aim our products towards our target market for success.

noun a made-up word combining 'brand' and 'transparency' to describe a company's openness and honesty in their branding and marketing practices

• Brandsparency is crucial for building trust with consumers in today's market.
• You gotta have brandsparency if you want people to believe in your brand.
• Brandsparency is all about keeping it real with your customers.
• Just like a clear window, brandsparency allows customers to see right through to the truth of a brand.

verb to produce an excessive amount of goods or products beyond what is necessary or reasonable

• Companies often fall into the trap of over-productising their offerings in an attempt to appeal to a wider market.
• Don't over-productise your business idea - sometimes simplicity is key.
• Dude, you're totally over-productising this project, just keep it simple.
• Her tendency to over-productise her wardrobe reflects her need for perfection in every aspect of her life.

noun a line at the top of a page or document

adjective of the highest quality or importance

• The top line of the report summarizes the key findings.
• Make sure to include the important details in the top line of your email.
• Did you catch the top line of the news article? It's crazy!
• In order to succeed, you need to focus on the top line of your goals.

noun a person who promotes or sells products or services, especially by public speaking or advertising

• The spruiker outside the store was promoting the latest products to passersby.
• I always see that spruiker trying to get people to come into the store.
• That spruiker is really good at getting people's attention.
• The politician was seen as a spruiker for the new policy, constantly advocating for its benefits.

noun a blend of the words 'anticipation' and 'disappointment', used to describe a feeling of disappointment after anticipating something

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• The customer expressed their anticipointment with the delayed delivery of the product.
• I was full of anticipointment when my favorite band canceled their concert.
• I'm feeling anticipointment about not getting invited to the party.
• Her anticipointment was palpable as she waited for the exam results.

noun A person who promotes or advertises on behalf of a friend or acquaintance

verb To promote or advertise on behalf of a friend or acquaintance

• The company decided to friendvertize their new product by partnering with influencers.
• I'm going to friendvertize my friend's business on social media.
• Let's friendvertize that cool event to all our friends!
• She has a natural talent for friendvertizing ideas and getting people on board.

noun a public promotion of some product or service

adjective referring to something related to advertising or promotion

• The advertisement displayed on the website was very informative.
• I saw an ad for that new phone on Instagram.
• I clicked on an ad for some cool sneakers.
• His constant adulation of her was starting to annoy his friends.

• The company decided to place an ad in the local newspaper to attract more customers.
• I saw an ad for a new restaurant opening downtown, wanna check it out?
• I found this ad online for a sick concert next weekend, we should totally go!
• Her constant need for validation through likes and comments on social media is like an ad for her insecurities.

noun ad agency - a company or organization that creates and manages advertising campaigns for clients

• The ad agency was tasked with creating a new marketing campaign for the client.
• The ad agency is working on a cool new ad for the product launch.
• The ad agency is cooking up some fresh ads for the upcoming event.
• The ad agency is like a magician, turning ideas into captivating advertisements.

adjective describing something as lacking advertisements

• The adless version of the website is available for premium subscribers.
• I prefer using the adless app because it's less annoying.
• I can't stand all these ads, I need the adless version ASAP.
• Her mind was like an adless space, free from distractions and clutter.

noun a person or entity that creates advertisements

• The ad maker presented a comprehensive marketing campaign to the client.
• The ad maker came up with a cool new commercial for the product.
• The ad maker nailed the ad with their creative skills.
• The ad maker is like a magician, turning ideas into compelling advertisements.

noun A person or company that creates advertisements

• The ad-maker crafted a compelling message to promote the new product.
• The ad-maker came up with a catchy slogan for the campaign.
• That ad-maker knows how to sell anything to anyone.
• She was like an ad-maker, spinning stories to make everything seem more exciting.

noun a person or group responsible for creating advertisements

• The ad-makers carefully crafted a campaign to appeal to a wider audience.
• Those ad-makers really know how to sell a product.
• The ad-makers are killing it with their latest ad!
• The ad-makers are like artists, painting a picture with words and visuals.

noun a notice or announcement in a public medium promoting a product, service, or event

verb to make a public announcement or advertisement

• The company spent a significant amount on the advert to promote their new product.
• I saw the advert for the new movie and it looks really good.
• That advert was lit, I'm definitely going to check out that brand.
• His actions were like a subtle advert for his true intentions.

adverb in a deliberate and intentional manner

• The company advertently included all the necessary information in their marketing campaign.
• I don't think they advertently left out any details in the presentation.
• She advertently spilled the beans about the surprise party.
• His actions advertently led to the success of the project.

verb to mention or refer to something in a casual or indirect manner

• The company's marketing team is currently adverting the new product through various channels.
• I heard they're adverting the big sale on social media.
• Have you seen the adverting for the new movie? It looks awesome!
• Her actions were adverting to a deeper issue that needed to be addressed.

adjective able to be advertised

• The new product features make it highly advertisable to our target demographic.
• This item is so cool, it's totally advertisable to everyone.
• This gadget is super ad-worthy, it's definitely advertisable.
• His charisma is so strong that he himself is advertisable as a brand ambassador.

verb a word that expresses an action or a state of being

adjective a word that describes or modifies a noun or pronoun

adverb a word that modifies a verb, adjective, or another adverb

• The product was advertised in various newspapers and magazines.
• I saw the item advertised online.
• They really hyped up that product in their ads.
• Her talent was advertised by her impressive performance.

noun a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.

• The company spent a significant amount on advertisements to promote their new product.
• I keep seeing those annoying advertisements for the same product everywhere.
• I'm so tired of those ads, they're so in your face.
• His constant bragging about his success is like his own personal advertisement.

noun a person or company that advertises or promotes a product, service, or event

• The advertiser placed an ad in the newspaper to promote their product.
• The company advertising in the paper is offering a great deal.
• The ad guy in the paper is selling some cool stuff.
• The advertiser is like a magician, making people want things they didn't know they needed.

noun a person or company that advertises or promotes products or services

• Advertisers play a crucial role in promoting products and services through various marketing channels.
• Advertisers are the ones who create all those cool commercials you see on TV.
• Ad people are always coming up with new ways to sell stuff.
• Advertisers are like storytellers, crafting narratives to engage consumers and drive sales.

verb A word used to describe an action, state, or occurrence. In this case, 'advertises' is a verb that means to promote or call attention to something in a public medium.

• The company advertises its products through various marketing channels.
• The store advertises their sales on social media.
• That brand really hypes up their products in their ads.
• Her smile advertises her happiness to the world.

noun the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.

adjective pertaining to or concerned with advertising

• The company invested a large sum of money in advertising to promote their new product.
• I keep seeing that brand's advertising everywhere I go.
• I'm so tired of all the advertising spam on my social media feed.
• His flashy car is like a moving advertising billboard for his wealth.

noun advertising agency: a business that creates, plans, and manages advertising campaigns for clients

• The company decided to hire an advertising agency to create a new marketing campaign.
• We're thinking of getting an ad agency to help us promote our new product.
• I heard that ad agency is top-notch when it comes to branding.
• Working with an advertising agency is like having a creative partner for your business.

noun a shortened form of 'advertisements', which are paid messages intended to promote a product, service, or event

• The company invested a significant amount in producing high-quality adverts for their new product launch.
• I always skip the adverts when watching TV, they are so boring.
• I can't stand those annoying adverts that pop up on my phone all the time.
• Her smile was like a bright advert, lighting up the room with joy.

noun Abbreviation for advertising, the business of promoting products or services

• The company decided to invest in a new advt campaign to increase brand awareness.
• Have you seen the latest advt for that new product?
• I skip through all the advts when watching TV.
• His actions were like a well-crafted advt, designed to deceive and manipulate.

noun abbreviation for advantage

• The company decided to highlight the advtg of their new product in the upcoming marketing campaign.
• I'm really impressed with the advtg of this new phone - it has so many great features!
• The advtg of working from home is being able to stay in your pajamas all day.
• She saw the advtg of letting go of her past and moving forward with a fresh start.