Psychographics

C2 16+

Pronunciation: /saɪkəˈɡræfɪks/

Definitions of psychographics

noun the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Example Sentences

A1 Psychographics is the study of people's attitudes, beliefs, and values.

A2 Marketers use psychographics to understand their target audience better.

B1 Psychographics help businesses create more targeted marketing campaigns.

B2 Consumer behavior can be influenced by psychographics.

C1 Psychographics provide valuable insights into consumer preferences and motivations.

C2 In-depth psychographic research can uncover hidden trends and patterns in consumer behavior.

Examples of psychographics in a Sentence

formal Marketers use psychographics to understand the attitudes and values of their target audience.

informal Psychographics help companies figure out what makes their customers tick.

slang Psychographics give businesses the inside scoop on what their customers are all about.

figurative Psychographics are like a window into the minds of consumers.

Grammatical Forms of psychographics

past tense

psychographed

plural

psychographics

comparative

more psychographic

superlative

most psychographic

present tense

psychographics

future tense

will psychographic

perfect tense

have psychographed

continuous tense

is psychographing

singular

psychographic

positive degree

psychographic

infinitive

to psychograph

gerund

psychographing

participle

psychographed

Origin and Evolution of psychographics

First Known Use: 1960 year
Language of Origin: Greek
Story behind the word: The word 'psychographics' originated from the combination of the Greek words 'psyche' meaning mind or soul, and 'grapho' meaning to write or record.
Evolution of the word: Originally used in the field of market research to analyze consumer behavior based on psychological characteristics, the term 'psychographics' has evolved to encompass a wider range of applications in understanding individual preferences, values, and lifestyles.