Pronunciation: /saɪkəˈɡræfɪks/
noun the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
A1 Psychographics is the study of people's attitudes, beliefs, and values.
A2 Marketers use psychographics to understand their target audience better.
B1 Psychographics help businesses create more targeted marketing campaigns.
B2 Consumer behavior can be influenced by psychographics.
C1 Psychographics provide valuable insights into consumer preferences and motivations.
C2 In-depth psychographic research can uncover hidden trends and patterns in consumer behavior.
formal Marketers use psychographics to understand the attitudes and values of their target audience.
informal Psychographics help companies figure out what makes their customers tick.
slang Psychographics give businesses the inside scoop on what their customers are all about.
figurative Psychographics are like a window into the minds of consumers.
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