Psychographics

Synonyms of psychographics

• customer profiling
• lifestyle analysis
• behavioral segmentation

Antonyms of psychographics

• demographics
• sociographics
• geographics

Collocations of psychographics

target audience

Frequency: 75 %

Creating psychographic profiles can help identify the target audience.

consumer behavior

Frequency: 70 %

Understanding psychographics can help marketers predict consumer behavior.

market segmentation

Frequency: 60 %

Psychographics play a key role in market segmentation strategies.

brand loyalty

Frequency: 50 %

Psychographics can help build brand loyalty among specific consumer segments.

purchase intent

Frequency: 45 %

Psychographics can provide insights into consumers' purchase intent.

Idiomatic Expressions for psychographics

• Phrase: appeal to specific psychographics
  Meaning: to target a particular group of people based on their psychological characteristics
  Usage: The company's marketing strategy is to appeal to specific psychographics rather than demographics.