Soft Sell

Pronunciation: /sɔft sɛl/

Definitions of soft sell

noun a sales technique that involves subtly persuading customers to buy a product or service without using aggressive tactics

Example Sentences

A1 I prefer a soft sell approach when shopping for clothes.

A2 The salesman used a soft sell technique to convince me to buy the product.

B1 The company's marketing strategy focuses on a soft sell method to attract customers.

B2 The advertising campaign was successful due to its subtle soft sell tactics.

C1 The CEO is known for his mastery of the soft sell approach in negotiations.

C2 The art of soft sell is often more effective in building long-term customer relationships.

Examples of soft sell in a Sentence

formal The salesperson used a soft sell approach to gently persuade the customer to make a purchase.

informal I prefer a soft sell when shopping, I don't like feeling pressured.

slang I'm not a fan of the hard sell, I much prefer the soft sell technique.

figurative Her argument was more of a soft sell, subtly convincing us to agree with her point of view.

Grammatical Forms of soft sell

• past tense: soft sold
• plural: soft sells
• comparative: softer sell
• superlative: softest sell
• present tense: soft sells
• future tense: will soft sell
• perfect tense: has soft sold
• continuous tense: is soft selling
• singular: soft sell
• positive degree: soft sell
• infinitive: to soft sell
• gerund: soft selling
• participle: soft sold

Origin and Evolution of soft sell

First Known Use: 1910 year

Language of Origin: English

Story behind the word: The term 'soft sell' originated in the world of advertising as a contrast to the more aggressive 'hard sell' approach.

Evolution of the word: Originally used to describe a more subtle and persuasive sales technique, 'soft sell' has evolved to encompass a broader range of marketing strategies that focus on building relationships and trust with customers rather than pushing for immediate sales.