noun a sales technique that involves subtly persuading customers to buy a product or service without using aggressive tactics
In marketing, a soft sell approach involves subtly persuading customers to make a purchase without using aggressive tactics.
In advertising, a soft sell ad typically uses emotional appeal or storytelling to create a connection with the audience and gently persuade them to buy a product or service.
In sales, a soft sell technique involves building a relationship with the customer and focusing on their needs rather than pushing a hard sale.
In the context of writing, a soft sell approach may be used in marketing copy or product descriptions to gently persuade readers to make a purchase without using aggressive sales tactics.
Psychologists may use a soft sell approach when recommending treatment options to clients, presenting the benefits and potential outcomes in a non-pushy manner to help clients make informed decisions.
A salesperson may use a soft sell strategy to build rapport with potential customers, focusing on building relationships and addressing needs rather than pushing for a quick sale.
Marketing managers may incorporate soft sell techniques in advertising campaigns to create a more subtle and persuasive message that resonates with the target audience without coming across as overly promotional.