noun
a sales technique that involves subtly persuading customers to buy a product or service without using aggressive tactics
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The salesperson used a soft sell approach to gently persuade the customer to make a purchase.
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I prefer a soft sell when shopping, I don't like feeling pressured.
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I'm not a fan of the hard sell, I much prefer the soft sell technique.
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Her argument was more of a soft sell, subtly convincing us to agree with her point of view.