noun a connection or relationship between two or more things
verb to connect or relate something to something else
In literature, 'tie in' can refer to a book or story that is related to another work, often expanding on the original narrative or characters.
In business, 'tie in' can refer to a contractual agreement or partnership between two companies to collaborate on a project or offer complementary products or services.
In sports, 'tie in' can refer to a strategic partnership between a team or athlete and a sponsor or brand for promotional purposes.
In the entertainment industry, 'tie in' can refer to a related product or merchandise that is released alongside a movie, TV show, or video game to capitalize on its popularity.
In marketing, 'tie in' refers to a promotional strategy where a product or brand is linked with another product or event to create a mutually beneficial relationship.
In the publishing industry, a tie-in refers to a book or other product that is related to a movie, television show, or other media property. Writers may be hired to create tie-in novels, comics, or other materials that expand on the original work.
In the field of psychology, a tie-in can refer to connecting different concepts or theories to create a comprehensive understanding of a topic. Psychologists may use tie-ins to bridge gaps between research findings or to integrate various perspectives into their practice.
Marketing managers often use tie-ins as a strategy to promote products or services by linking them to popular trends, events, or media properties. By creating tie-in campaigns, marketing managers can leverage the existing popularity of a brand or franchise to attract customers.
In the film industry, tie-ins are commonly used to promote movies by creating merchandise, books, or other products related to the film. Film producers may work with licensing partners to develop tie-in products that enhance the overall marketing and revenue potential of a movie.
Video game developers may use tie-ins to create games based on popular movies, TV shows, or other media properties. By developing tie-in games, developers can capitalize on the existing fan base of a franchise and attract new players who are interested in the original source material.