noun the style or appearance of printed matter
In typography, typeface is a specific design of type, including its size, weight, and style.
In graphic design, typeface refers to the style or design of a set of characters, such as letters, numbers, and symbols, that share a consistent visual appearance.
In printing, typeface selection is crucial for determining the overall look and readability of printed materials.
Typeface choice is an important aspect of brand identity design, as it helps convey the brand's personality and values through visual communication.
Writers may choose a specific typeface to convey a certain tone or mood in their writing, such as using a classic serif font for a formal piece or a playful sans-serif font for a more casual article.
Graphic designers often work with typefaces to create visually appealing designs, selecting fonts that complement the overall aesthetic of a project.
Web developers use typefaces to ensure readability and accessibility on websites, choosing fonts that are easy to read on various devices and screen sizes.
Advertising executives may select typefaces that align with a brand's image and message, using fonts that help communicate the desired tone to the target audience.
Print production managers oversee the selection and use of typefaces in printed materials, ensuring that fonts are suitable for the intended purpose and maintain consistency throughout a project.