noun a marketing strategy where consumers research products online before purchasing them in a physical store
Webrooming is an important concept for marketers to understand in order to create integrated online and offline shopping experiences.
Webrooming refers to the behavior of consumers who browse online before making a purchase in a brick-and-mortar store.
Webrooming is the practice of researching products online before purchasing them in a physical store.
Webrooming reflects the trend of consumers using the internet to gather information before making in-person buying decisions.
Webrooming is used by writers to research and gather information online before writing articles or creating content for websites.
Psychologists may use webrooming to stay updated on the latest research and trends in their field, as well as to connect with other professionals and organizations online.
Marketing specialists can use webrooming to conduct market research, analyze competitor websites, and gather insights on consumer behavior and preferences online.
Sales representatives may use webrooming to research potential clients, understand their needs and preferences, and tailor their sales pitches accordingly.
Researchers can use webrooming to gather data, find relevant sources, and stay informed about the latest developments in their area of study.