Webrooming is the practice of researching products online before going to a physical store to make a purchase, similar to online shopping.
Webrooming can drive foot traffic to retail stores as consumers often visit physical locations after researching products online.
Understanding webrooming is important for businesses to analyze consumer behavior and adapt their marketing strategies accordingly.
Webrooming can influence the final purchase decision as consumers compare prices and features online before buying in-store.
Webrooming is a factor that digital marketing strategies need to consider in order to reach consumers at different stages of the buying process.