Brand Equity

noun a type of product manufactured by a particular company under a particular name

verb to mark with a branding iron to indicate ownership

adjective referring to a particular brand or type of product

preposition used to indicate the source or manufacturer of a product

• The company decided to rebrand their image in order to attract a younger demographic.
• I love shopping for this brand because their clothes are always trendy.
• That brand is so lit, everyone is wearing their sneakers.
• Her reputation as a leader in the industry is her personal brand.

noun the new product or product line introduced through this strategy

• The company decided to launch a brand extension to target a new market segment.
• They're coming out with a brand extension for their popular product line.
• I heard they're dropping a new brand extension next month.
• The brand extension of their clothing line represents a new chapter for the company.