Brand Identity

noun a type of product manufactured by a particular company under a particular name

verb to mark with a branding iron to indicate ownership

adjective referring to a particular brand or type of product

preposition used to indicate the source or manufacturer of a product

• The company decided to rebrand their image in order to attract a younger demographic.
• I love shopping for this brand because their clothes are always trendy.
• That brand is so lit, everyone is wearing their sneakers.
• Her reputation as a leader in the industry is her personal brand.

noun the top of something, especially a mountain or hill

verb to reach the highest point or level

• The sun rose over the crest of the mountain, casting a warm glow over the valley below.
• We hiked to the crest of the hill to get a better view of the sunset.
• I can't believe we made it to the crest of the wave before wiping out!
• Her emotions were at their crest, ready to spill over at any moment.

noun The term 'graphic arts' refers to the visual arts based on the use of line and tone.

adjective In the phrase 'graphic arts', the word 'graphic' functions as an adjective describing the type of arts being referred to.

• The university offers a bachelor's degree program in graphic arts.
• My friend is really talented in graphic arts and creates amazing designs.
• I'm thinking of taking a class in graphic arts to up my design game.
• Her use of colors in the painting was like a masterpiece in the world of graphic arts.

noun A word that represents a person, place, thing, or idea. In this case, 'public image' is a noun that refers to the perception or reputation of an individual or organization in the eyes of the public.

• The company's public image was carefully managed by the PR team.
• People's opinions of the company were shaped by its public image.
• The celeb's public image took a hit after that scandal.
• Her public image was like a carefully crafted facade, hiding the true person underneath.

verb to be noticeably different or distinct from others

adverb in a way that is noticeably different or distinct from others

• The new product's innovative features allow it to stand apart from competitors in the market.
• Her unique style always makes her stand apart from the crowd.
• Their music really stands apart from the mainstream stuff you hear on the radio.
• Despite being twins, their personalities truly stand apart from each other.

noun a symbol, word, or words legally registered or established by use as representing a company or product

verb not applicable

adjective not applicable

adverb not applicable

pronoun not applicable

preposition not applicable

conjunction not applicable

interjection not applicable

article not applicable

• The company registered their trademark to protect their brand identity.
• I love the new sneakers with the Nike trademark on them.
• That logo is their trademark, it's everywhere!
• Her kindness and generosity have become her trademark.

noun lack of originality or creativity; the quality of being unoriginal

• The professor criticized the student's paper for its unoriginality.
• I'm tired of seeing the same unoriginality in Hollywood movies.
• Her outfit was total unoriginality, just like everyone else's.
• His lack of creativity led to a sea of unoriginality in his work.

noun the new product or product line introduced through this strategy

• The company decided to launch a brand extension to target a new market segment.
• They're coming out with a brand extension for their popular product line.
• I heard they're dropping a new brand extension next month.
• The brand extension of their clothing line represents a new chapter for the company.

adjective describing something that is capable of being registered as a trademark

• The new logo design is highly trademarkable due to its unique features.
• That design is totally trademarkable, it's so cool!
• Dude, that logo is totally trademarkable, it's gonna be a hit!
• Her artistic style is trademarkable, you can always recognize her work.

adjective describing something that is overly coordinated or matching in a way that is considered excessive or tacky

• The couple wore matching outfits to the formal event, looking quite matchy-matchy.
• I love how your shoes and bag are matchy-matchy, it looks so cute!
• Her nails and lipstick are totally matchy-matchy, she's really coordinated.
• The team's strategy and execution were matchy-matchy, leading to a flawless performance.

noun typography - the art and technique of arranging type to make written language legible, readable, and appealing when displayed

• Kinetic typography is a technique that combines motion and text to create engaging visual content.
• Have you seen that cool video with all the moving words? It's called kinetic typography.
• I love how kinetic typography makes words come alive on screen.
• The words danced across the screen in a mesmerizing display of kinetic typography.

noun A person who works in advertising or marketing, often specializing in creating advertisements or campaigns

• The adsmith presented a detailed marketing strategy to the client.
• I heard the adsmith is coming up with a new ad campaign for the product.
• The adsmith is a genius when it comes to creating catchy ads.
• She was like an adsmith, effortlessly weaving words to create compelling advertisements.

noun a marketing strategy that involves partnerships between brands and organizations that share a common target audience or goal

• Affinity marketing is a strategic partnership between two companies to promote products or services to each other's customer base.
• Affinity marketing is like when two companies team up to sell stuff to each other's customers.
• Affinity marketing is when two companies buddy up to sell things to each other's peeps.
• Affinity marketing is like a symbiotic relationship between businesses, where they work together to reach more customers.