Business Expansion

verb to make or become more diverse or varied

adjective diversified

• In order to reduce risk, it is important for investors to diversify their portfolios.
• If you want to mix things up a bit, you should diversify your investments.
• Yo, you gotta switch it up and diversify your assets, man.
• Just like a chef needs to diversify their ingredients to create a delicious dish, investors should diversify their holdings to maximize returns.

verb to begin or start something

preposition used to indicate the beginning of a process or action

• He was ready to enter upon a new chapter in his career.
• She decided to enter upon the project without hesitation.
• Let's enter upon this adventure and see where it takes us.
• As she opened the book, she felt like she was entering upon a magical world.

noun the new product or product line introduced through this strategy

• The company decided to launch a brand extension to target a new market segment.
• They're coming out with a brand extension for their popular product line.
• I heard they're dropping a new brand extension next month.
• The brand extension of their clothing line represents a new chapter for the company.