noun
a marketing acronym that stands for Attention, Interest, Desire, Action
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The AIDA model is commonly used in marketing to guide the process of attracting and retaining customers.
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Have you heard of the AIDA model? It's a helpful tool for understanding customer behavior.
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I aced my marketing presentation thanks to AIDA - it really helped me connect with my audience.
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Just like AIDA guides marketers through the customer journey, we can use a similar approach in our personal relationships to build connections.