Consumer Behavior Terminology

noun the state of having a great deal of money or wealth

• The neighborhood's affluence is evident in the large mansions and luxury cars.
• You can tell they come from affluence with their designer clothes and expensive accessories.
• She's living the high life thanks to her family's affluence.
• His affluence of knowledge on the subject was apparent during the discussion.

noun an act of selecting or making a decision when faced with two or more possibilities

verb to select as an act of making a decision

adjective of very good quality; excellent

• The decision to pursue higher education is a significant choice that requires careful consideration.
• Hey, what's your choice for dinner tonight? I'm thinking of ordering pizza.
• I made the choice to skip class and hang out with my friends instead.
• Life is a series of choices, each one leading us down a different path.

noun a thing that attracts or tempts someone

adjective enticing

• The company used various marketing strategies as an enticement to attract new customers.
• The free samples were a great enticement for people to try the new product.
• The flashy packaging was the perfect enticement to get people to buy the product.
• The promise of adventure was the ultimate enticement for him to leave his comfortable life behind.

adjective a trend or fashion that is popular for a short period of time; characterized by being fashionable or trendy

• The fashion industry is known for its faddish trends that come and go quickly.
• I'm not a fan of those faddish diets that everyone seems to be trying.
• She's always into the latest faddish stuff, like that new dance craze.
• His faddish obsession with success eventually led to burnout.

verb to give pleasure or satisfaction to; to indulge or satisfy

• The company's main goal is to gratify their customers by providing excellent service.
• I was really gratified by the positive feedback I received on my project.
• I was totally gratified when I aced that test!
• The warm sun on my face never fails to gratify my soul.

verb to move or be drawn toward something, especially by natural tendency or affinity

• Many students tend to gravitate towards STEM fields due to the high demand for skilled professionals.
• I always seem to gravitate towards the same coffee shop because they make the best lattes.
• She just naturally gravitates towards drama and gossip, it's like she can't help herself.
• As a leader, he has a magnetic personality that causes people to gravitate towards him for guidance and support.

noun a belief or judgment that is not necessarily based on fact

verb not applicable

adjective not applicable

adverb not applicable

pronoun not applicable

preposition not applicable

conjunction not applicable

interjection not applicable

article not applicable

• In my opinion, the company's decision to expand internationally was a smart move.
• I think the new restaurant in town is really good, but that's just my opinion.
• Honestly, I don't really care about his opinion on the matter.
• Her opinion was like a ray of sunshine in a room full of clouds.

noun a greater liking for one alternative over another or others

adjective expressing a greater liking for one alternative over another or others

• The client's preference is for a minimalist design with neutral colors.
• I have a preference for Italian food when dining out.
• My preference is to chill at home rather than go out partying.
• Her preference for solitude often led her to seek out quiet places to think.

noun the ability to buy goods and services

• The increase in wages has led to a rise in purchasing power among consumers.
• With the raise we got, our purchasing power just went up!
• I'm balling now with my increased purchasing power.
• Knowledge is the key that unlocks your purchasing power in the market.

verb to fulfill the desires, expectations, needs, or demands of (a person); make content

adjective feeling or showing satisfaction; contented

• The customer was very satisfied with the service provided by the company.
• I'm really satisfied with how the project turned out.
• I'm totally satisfied with my new phone, it's awesome!
• After completing the marathon, I felt a deep sense of satisfaction, like all my hard work had paid off.

noun the state of having one's desires or dreams come true

• The concept of wish fulfillment is often explored in psychology and literature.
• I think watching romantic comedies is my favorite form of wish fulfillment.
• I love scrolling through Pinterest for some wish fulfillment vibes.
• For some people, social media serves as a platform for wish fulfillment.

noun emotion: a natural instinctive state of mind deriving from one's circumstances, mood, or relationships with others.

• The development of emotion recognition technology has advanced significantly in recent years.
• I find it fascinating how emotion recognition software can analyze facial expressions.
• I can't believe how accurate that emotion recognition app is at guessing my mood.
• Learning to read people's emotions is like mastering the art of emotion recognition.

noun a cognitive bias in which an observer's overall impression of a person influences their judgments about that person's character or properties

• The halo effect is a cognitive bias where a person's overall impression of someone influences their perceptions of that person's character.
• People tend to experience the halo effect when they assume that someone who is physically attractive must also be intelligent and kind.
• The halo effect is like when you automatically think someone is cool just because they have a lot of followers on social media.
• The halo effect of his charisma made it easy for him to win over the crowd.

noun a person who is seen as an authority in a particular field or topic

• The opinion leader in the industry endorsed the new product, influencing many consumers to purchase it.
• Everyone looks up to Sarah as the opinion leader when it comes to fashion trends.
• Jake is the ultimate opinion leader when it comes to video games among our friend group.
• As the CEO of the company, she is seen as the opinion leader guiding the direction of the organization.