Consumer Psychology

noun a type of product manufactured by a particular company under a particular name

verb to mark with a branding iron to indicate ownership

adjective referring to a particular brand or type of product

preposition used to indicate the source or manufacturer of a product

• The company decided to rebrand their image in order to attract a younger demographic.
• I love shopping for this brand because their clothes are always trendy.
• That brand is so lit, everyone is wearing their sneakers.
• Her reputation as a leader in the industry is her personal brand.

noun A person who purchases goods and services for personal use

• The consumer has the right to return a faulty product within a specified period.
• As a consumer, you can always ask for a refund if you're not satisfied with your purchase.
• Hey, did you see that new gadget? It's a must-have for all tech-savvy consumers!
• In the market of ideas, the consumer of knowledge must be discerning and critical.

adjective acting or done without forethought; characterized by sudden and forceful energy or emotion

• She often acted on impulsive decisions without considering the consequences.
• He's so impulsive, always doing things without thinking first.
• Don't be so impulsive, you'll regret it later.
• Her impulsive nature was like a wild fire, spreading quickly without control.

noun the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques

adjective relating to or concerned with the art of rhetoric

• The politician's use of rhetoric in his speech was quite persuasive.
• I'm tired of all the empty rhetoric coming from the company's management.
• Don't believe all the hype and rhetoric, just focus on the facts.
• Her rhetoric was like a double-edged sword, cutting through the audience's doubts.

adjective not thinking or using reason; thoughtless

• He acted in an unthinking manner, not considering the consequences of his actions.
• She made an unthinking decision without really thinking it through.
• Don't be so unthinking, dude. Think before you act.
• His unthinking behavior was like a train running off its tracks, causing chaos everywhere.

noun the Ikea effect

• The Ikea effect refers to the psychological phenomenon where people place a higher value on products they have partially created themselves.
• Have you heard of the Ikea effect? It's when you become attached to something you've put together from Ikea.
• Ikea effect is when you get emotionally attached to that piece of furniture you built yourself.
• The Ikea effect can also be seen in relationships, where people value more those they have invested time and effort in building a connection with.

noun a person's compulsive need to shop and purchase items excessively, often leading to financial problems

• Shopping addiction is a serious mental health disorder that can lead to financial problems.
• I think my friend has a shopping addiction because she can't stop buying things.
• She's totally addicted to shopping, it's like her drug.
• His shopping addiction is like a black hole that sucks up all his money.

noun a fear or phobia of buttons

• Koumpounophobia is a specific phobia characterized by an irrational fear of buttons.
• My friend has koumpounophobia, so she always wears zip-up sweaters.
• I didn't know koumpounophobia was a thing until my cousin told me she had it.
• His koumpounophobia towards buttons symbolizes a deeper fear of losing control.

noun a portmanteau of 'shrink' and 'inflation', referring to the practice of reducing the size or quantity of a product while maintaining its price

• Shrinkflation is a phenomenon where companies reduce the size or quantity of a product while keeping its price the same.
• Have you noticed any shrinkflation at the grocery store lately? It seems like the bags of chips keep getting smaller.
• I hate when companies pull that shrinkflation trick on us - it's like they think we won't notice!
• The concept of shrinkflation can also be applied to situations where things seem to be diminishing in value or quality over time.

noun the quality of being able to relate to or understand something

adjective relatable

• The relatability of the character in the novel makes it a compelling read for many audiences.
• I love watching that show because of the relatability of the characters.
• The meme went viral because of its high relatability among young adults.
• The relatability of the song lyrics resonated with listeners on a deep emotional level.

noun a type of credit card that is offered in partnership with a specific organization or group, such as a charity or university

• The bank offers an affinity card program for frequent travelers, providing exclusive benefits and rewards.
• I signed up for an affinity card from my favorite clothing store so I can get discounts on future purchases.
• I love using my affinity card at the coffee shop because I always get a free drink after every 10 purchases.
• Her affinity card for nature reserves symbolizes her commitment to environmental conservation.