Consumer Trust

noun A word that represents a person, place, thing, or idea. In this case, 'review' and 'farm' are both nouns.

• The company hired a professional consultant to conduct a review farm of all customer feedback.
• I spent hours going through the review farm on Yelp to find the best sushi restaurant in town.
• I'm about to dive into the review farm on Amazon to see if this product is worth buying.
• His mind was like a review farm, constantly analyzing and critiquing every aspect of his life.

noun the new product or product line introduced through this strategy

• The company decided to launch a brand extension to target a new market segment.
• They're coming out with a brand extension for their popular product line.
• I heard they're dropping a new brand extension next month.
• The brand extension of their clothing line represents a new chapter for the company.