noun
a marketing strategy that involves promoting products or services by associating them with support for breast cancer awareness or research, often for the purpose of boosting sales or improving public image
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Pinkwashing is a term used to describe companies or organizations that use support for breast cancer awareness as a marketing tactic.
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I heard that some companies are accused of pinkwashing during Breast Cancer Awareness Month.
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Don't fall for their pinkwashing tactics, they're just trying to make a profit off of a cause.
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The politician's promises were just a form of pinkwashing to distract from their controversial policies.