Pinkwashing

C1 16+

Pronunciation: /pɪŋk.wɒʃɪŋ/

Definitions of pinkwashing

noun a marketing strategy that involves promoting products or services by associating them with support for breast cancer awareness or research, often for the purpose of boosting sales or improving public image

Example Sentences

A1 Pinkwashing is when a company uses support for breast cancer awareness to sell more products.

A2 Many people are unaware of the concept of pinkwashing and its negative effects on charitable causes.

B1 Some companies engage in pinkwashing by promoting limited edition pink products during Breast Cancer Awareness Month.

B2 Consumers should be wary of pinkwashing tactics used by companies to profit off of social causes.

C1 Pinkwashing has been a controversial topic in the marketing industry, with debates on ethics and authenticity.

C2 The practice of pinkwashing has sparked discussions on corporate social responsibility and the impact on charitable organizations.

Examples of pinkwashing in a Sentence

formal Pinkwashing is a term used to describe companies or organizations that use support for breast cancer awareness as a marketing tactic.

informal I heard that some companies are accused of pinkwashing during Breast Cancer Awareness Month.

slang Don't fall for their pinkwashing tactics, they're just trying to make a profit off of a cause.

figurative The politician's promises were just a form of pinkwashing to distract from their controversial policies.

Grammatical Forms of pinkwashing

past tense

pinkwashed

plural

pinkwashes

comparative

more pinkwashed

superlative

most pinkwashed

present tense

pinkwashes

future tense

will pinkwash

perfect tense

has pinkwashed

continuous tense

is pinkwashing

singular

pinkwash

positive degree

pinkwashed

infinitive

to pinkwash

gerund

pinkwashing

participle

pinkwashed

Origin and Evolution of pinkwashing

First Known Use: 2000 year
Language of Origin: English
Story behind the word: The term 'pinkwashing' originated in the early 21st century.
Evolution of the word: Originally used to describe the practice of companies or organizations using support for breast cancer awareness as a marketing tactic without actually contributing to the cause, the term has evolved to also encompass the phenomenon of using support for LGBTQ rights as a way to distract from other harmful actions or policies.