Pronunciation: /pɪŋk.wɒʃɪŋ/
noun a marketing strategy that involves promoting products or services by associating them with support for breast cancer awareness or research, often for the purpose of boosting sales or improving public image
A1 Pinkwashing is when a company uses support for breast cancer awareness to sell more products.
A2 Many people are unaware of the concept of pinkwashing and its negative effects on charitable causes.
B1 Some companies engage in pinkwashing by promoting limited edition pink products during Breast Cancer Awareness Month.
B2 Consumers should be wary of pinkwashing tactics used by companies to profit off of social causes.
C1 Pinkwashing has been a controversial topic in the marketing industry, with debates on ethics and authenticity.
C2 The practice of pinkwashing has sparked discussions on corporate social responsibility and the impact on charitable organizations.
formal Pinkwashing is a term used to describe companies or organizations that use support for breast cancer awareness as a marketing tactic.
informal I heard that some companies are accused of pinkwashing during Breast Cancer Awareness Month.
slang Don't fall for their pinkwashing tactics, they're just trying to make a profit off of a cause.
figurative The politician's promises were just a form of pinkwashing to distract from their controversial policies.
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