noun a marketing strategy that involves promoting products or services by associating them with support for breast cancer awareness or research, often for the purpose of boosting sales or improving public image
Pinkwashing is often used in discussions around social justice to refer to the practice of using support for breast cancer awareness as a way to distract from or cover up other harmful practices, such as environmental pollution or exploitation of workers.
Within the healthcare field, pinkwashing can be used to criticize companies or organizations that claim to support breast cancer research or awareness but do not actually contribute significantly to the cause.
In marketing, pinkwashing can refer to the use of breast cancer awareness campaigns or pink ribbon products as a way to boost sales or improve public image without actually supporting the cause.
Activists may use the term pinkwashing to call out instances where corporations or individuals use breast cancer awareness as a way to deflect attention from unethical behavior or to appear more socially responsible than they actually are.
In the field of journalism, 'pinkwashing' may be used to describe the practice of a company or organization using support for LGBTQ rights as a way to distract from other negative actions or policies.
Psychologists may use the term 'pinkwashing' to discuss how companies may use LGBTQ-friendly marketing tactics to appeal to a certain demographic or to enhance their public image, without actually making significant changes to support LGBTQ individuals.
In marketing, 'pinkwashing' can refer to the practice of a company using LGBTQ symbols or messages in their advertising campaigns to attract LGBTQ consumers, without actually making any meaningful efforts to support LGBTQ causes or communities.