Pinkwashing

Synonyms of pinkwashing

• exploitative marketing
• rainbow capitalism
• queerwashing

Antonyms of pinkwashing

• authentic representation
• genuine support
• true allyship

Collocations of pinkwashing

corporate activism

Frequency: 70 %

The company engaged in corporate activism by supporting LGBTQ rights.

marketing strategy

Frequency: 65 %

Their pinkwashing campaign was just a marketing strategy to attract customers.

social responsibility

Frequency: 60 %

The organization's pinkwashing efforts were seen as a lack of social responsibility.

awareness campaign

Frequency: 50 %

The pinkwashing event was disguised as an awareness campaign for breast cancer.

charity donation

Frequency: 45 %

Their pinkwashing scheme included a charity donation to cover up their unethical practices.

Idiomatic Expressions for pinkwashing

• Phrase: pinkwashing campaign
  Meaning: refers to a marketing or public relations strategy that uses support for LGBTQ+ rights as a way to promote a product or brand
  Usage: The company's pinkwashing campaign was met with backlash from the LGBTQ+ community for exploiting their cause for profit.