noun
a process that involves adapting a message from one language to another while maintaining its intent, style, tone, and context
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Transcreation is a process of adapting a message from one language to another while maintaining its intent, style, tone, and context.
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I hired a transcreation expert to make sure my advertising campaign resonates with the local audience.
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I need someone who can transcreate this slogan so it doesn't sound awkward in Spanish.
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Transcreation is like being a language chameleon, able to blend seamlessly into different linguistic landscapes.