Data Analytics Terminology

verb to make something greater by adding to it

• The company decided to augment their workforce by hiring additional employees.
• I'm thinking of augmenting my wardrobe with some new clothes.
• Let's augment our squad by adding some new members.
• Music has the power to augment our emotions and bring us to tears.

noun a specific group of individuals or entities that are targeted with a tailored message or advertisement

verb to target a specific group of individuals or entities with a tailored message or advertisement

• Political campaigns often use sophisticated algorithms to microtarget specific groups of voters.
• The company uses data to microtarget ads to potential customers based on their browsing history.
• I heard that social media influencers can microtarget their followers with personalized content.
• In marketing, it's important to microtarget your messaging to reach the right audience.

adjective relating to or characteristic of siblings; fraternal

• The adelphic bond between the two siblings was unbreakable.
• I heard they have some kind of adelphic connection that makes them inseparable.
• Those two are like adelphic twins, always together.
• The adelphic relationship between the two best friends was evident in their unwavering support for each other.