Digital Advertising Terminology

adjective relating to or occurring in the space between two structures or parts

• The prestitial ad appeared before the video started playing.
• I hate those prestitial ads that pop up when I'm trying to watch something.
• I always skip the prestitials because they're so annoying.
• The prestitial barrier between the user and the content can be frustrating.

noun a word that represents a person, place, thing, or idea

adjective a word that describes or modifies a noun or pronoun

• The website displayed a prestitial ad before allowing access to the main content.
• I hate when a prestitial ad pops up and I have to wait to see the webpage.
• Ugh, that prestitial ad is so annoying, like just let me see the article already.
• The prestitial ad acted as a gatekeeper, blocking my path to the desired information.

noun a video game that is created to promote a particular product, service, or brand

• The company decided to create an advergame to promote their new product.
• I spent hours playing that advergame on their website.
• Have you checked out that cool advergame yet?
• Life can sometimes feel like an advergame, with challenges and rewards along the way.

noun a blend of advertising and technology used to deliver targeted advertisements to specific audiences

• The company invested heavily in adtech to improve their online advertising campaigns.
• I heard adtech can really boost your website traffic.
• Adtech is like magic for getting your brand out there.
• In the digital age, adtech is the key to unlocking new markets and audiences.

noun a condition in which individuals ignore or fail to notice advertisements, often due to overexposure or desensitization

• Ad blindness is a common phenomenon where consumers tend to ignore or overlook advertisements.
• I think I have ad blindness because I hardly notice any ads anymore.
• Ad blindness is when you just zone out all the ads, you know?
• His ad blindness towards traditional marketing tactics made it challenging for advertisers to grab his attention.

noun A word that represents a person, place, thing, or idea. In this case, 'ad injector' is a noun that refers to a software tool or program that inserts advertisements into webpages or apps.

• The ad injector software was found to be in violation of several advertising regulations.
• I heard that website uses some kind of ad injector to make more money.
• Don't trust those sites with ad injectors, they're just trying to scam you.
• His constant interruptions were like an ad injector in the middle of a conversation.

noun a blend of the words 'app' and 'advertisement', referring to a promotional message or campaign specifically designed for mobile applications

• The company invested in an appvertisement campaign to promote their new mobile application.
• I keep seeing that annoying appvertisement for the game every time I use my phone.
• I can't stand those pop-up appvertisements that keep interrupting my browsing.
• Her social media feed was flooded with appvertisements, making it hard to see posts from friends.

noun a software tool or program that prevents advertisements from being displayed on a webpage or in an application

• Many websites now detect and block users with ad-blockers enabled.
• I had to disable my ad-blocker to access the full content of the website.
• Dude, turn off your ad-blocker so we can watch this video without interruptions.
• Using an ad-blocker is like putting blinders on while browsing the internet.

noun a software or tool that blocks online advertisements from being displayed on a webpage

• Many websites are now implementing measures to detect and bypass adblockers.
• I had to disable my adblocker to access certain content on the website.
• Dude, my adblocker is a lifesaver when browsing the internet.
• Using an adblocker is like putting on noise-canceling headphones for the internet.

noun a software or tool designed to prevent advertisements from being displayed on a webpage

• Many websites are implementing measures to combat the use of adblockers.
• I can't access this site because my adblocker is on.
• I always use adblockers to avoid annoying pop-up ads.
• Using adblockers is like putting up a shield against intrusive advertisements.

noun a device or software that prevents advertisements from being displayed on a webpage or in an app

• Many websites are implementing strategies to combat the rise of ad blockers.
• I had to disable my ad blockers to access certain content on the website.
• Ad blockers are a lifesaver when it comes to browsing the internet without annoying ads.
• Using ad blockers is like putting up a shield against intrusive advertising.

noun a person or thing that blocks advertisements on websites or apps

• Many websites are implementing measures to combat the use of ad-blockers.
• I had to disable my ad-blockers to access certain content on the website.
• Ad-blockers are a lifesaver when browsing the internet without all those annoying ads.
• Using ad-blockers is like putting up a shield against intrusive advertisements.