Market Segmentation Vocabulary

verb to focus or direct attention towards a specific target or goal

• The detective was able to zero in on the suspect's whereabouts.
• I need to zero in on a good place to eat for dinner.
• Let's zero in on the best spot to hang out tonight.
• She was able to zero in on the main idea of the book after a few chapters.

noun the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

• Marketers use psychographics to understand the attitudes and values of their target audience.
• Psychographics help companies figure out what makes their customers tick.
• Psychographics give businesses the inside scoop on what their customers are all about.
• Psychographics are like a window into the minds of consumers.

noun a statistical term referring to each of five equal groups into which a population can be divided based on a particular characteristic

• The income distribution was divided into quintiles for analysis.
• She fell into the top quintile for academic performance.
• I'm aiming to be in the highest quintile for my fitness level.
• In the quintile of life experiences, traveling to new countries ranks the highest for me.