Marketing Localization Terms

verb to make or become like or characteristic of Canada or Canadians

• The company decided to Canadianize their marketing strategy to better appeal to a Canadian audience.
• I think we should Canadianize this recipe by adding some maple syrup.
• Let's Canadianize this party by playing some classic Canadian tunes.
• The artist's work was truly Canadianized when they started incorporating scenes of the Canadian wilderness.

noun a process that involves adapting a message from one language to another while maintaining its intent, style, tone, and context

• Transcreation is a process of adapting a message from one language to another while maintaining its intent, style, tone, and context.
• I hired a transcreation expert to make sure my advertising campaign resonates with the local audience.
• I need someone who can transcreate this slogan so it doesn't sound awkward in Spanish.
• Transcreation is like being a language chameleon, able to blend seamlessly into different linguistic landscapes.