Marketing Strategies Terminology

verb to gather or collect a large quantity of something over time

• Over the years, the company has amassed a substantial amount of wealth through strategic investments.
• She has amassed quite a collection of vintage records from thrift stores.
• He's been hustling hard and has finally amassed enough cash to buy his dream car.
• The artist has amassed a following of devoted fans who eagerly anticipate each new release.

adjective relating to or characterized by the preoccupation with the buying of consumer goods

• The rise of consumerist culture has led to an increase in materialistic values.
• She's always shopping, such a consumerist!
• Stop being so consumerist, it's not all about buying stuff.
• His consumerist tendencies are like a bottomless pit, never satisfied with what he has.

verb to add game-like elements or features to something (such as a task or activity) in order to make it more engaging or enjoyable

• The company decided to gamify their online training program to increase employee engagement.
• Let's gamify our study sessions by turning it into a competition.
• We should totally gamify our workout routine to make it more fun.
• She was able to gamify her boring daily tasks by turning them into a game.