Political Campaign Tactics

noun a military action in response to an attack

verb to make a counterattack

• The military strategists planned a well-coordinated counterattack against the enemy forces.
• We need to come up with a strong counterattack to beat them at their own game.
• Let's hit them back with a fierce counterattack and show them who's boss.
• His sharp wit was his best counterattack against the teasing from his classmates.

verb to gratify or indulge someone's desires or tastes, often in a negative or insincere way

• It is unethical for a politician to pander to special interest groups.
• I can't believe she's just pandering to get more votes.
• Stop pandering to him just because you want him to like you.
• She refused to pander to his ego and stood her ground.

noun a word that represents a person, place, thing, or idea

verb a word that expresses an action or state of being

adverb a word that modifies a verb, adjective, or other adverb

preposition a word that shows the relationship between a noun or pronoun and other words in a sentence

• The boxer vowed to come out fighting in the championship match.
• I know things have been tough, but we have to come out fighting.
• When life knocks you down, you gotta come out fighting.
• After facing criticism, the politician decided to come out fighting for his beliefs.

noun a specific group of individuals or entities that are targeted with a tailored message or advertisement

verb to target a specific group of individuals or entities with a tailored message or advertisement

• Political campaigns often use sophisticated algorithms to microtarget specific groups of voters.
• The company uses data to microtarget ads to potential customers based on their browsing history.
• I heard that social media influencers can microtarget their followers with personalized content.
• In marketing, it's important to microtarget your messaging to reach the right audience.