Product Development Vocabulary

noun a person who designs, especially someone who creates plans or patterns for something before it is made

adjective relating to or characteristic of a designer or design

• The designer presented their latest collection at the fashion show.
• The designer showed off their new line at the event.
• That designer is always dropping fire designs.
• The designer of life weaves together our experiences into a beautiful tapestry.

noun a model or replica of a machine or structure for instructional or experimental purposes

verb to create a model or replica of something for demonstration or testing

• The designer presented a mock up of the new website layout to the client for approval.
• I quickly whipped up a mock up of the flyer for the school event.
• I'll just throw together a quick mock up of the logo and see what you think.
• She always puts on a mock up of confidence, but deep down she's insecure.

noun the act of placing or arranging something in a particular position or way

verb present participle of the verb 'position', which means to place or arrange something in a particular position or way

• The company is focusing on improving its market positioning in order to attract more customers.
• She's working on her positioning for the upcoming job interview.
• I need to figure out my positioning for this project, it's due tomorrow.
• His positioning in the debate was clear and strong, earning him the victory.

noun something that has not been completed or finished

adjective not complete or concluded; not finished

• The artist left the painting unfinished due to lack of inspiration.
• I started reading the unfinished novel last night and couldn't put it down.
• I have so many unfinished projects on my plate right now, it's overwhelming.
• The unresolved conflict between them left their relationship feeling unfinished.

noun a small, diverse group of people assembled to participate in a guided discussion or feedback session about a particular product, service, or topic

• The market research team conducted a focus group to gather feedback on the new product.
• We're getting free snacks at the focus group today, so make sure to attend!
• I heard the focus group is gonna be lit, with lots of cool people giving their opinions.
• In order to improve our performance, we need to treat each project as a focus group for learning and growth.

noun the quality of being desirable or worthy of desire

• The desirability of the new product was evident in the high number of pre-orders.
• Everyone is talking about the desirability of the new iPhone.
• The desirability of that new video game is off the charts!
• The desirability of her friendship was like a rare gem, cherished by all who knew her.

noun a word that represents a person, place, thing, or idea

verb a word that expresses an action, occurrence, or state of being

preposition a word that shows the relationship between a noun or pronoun and other words in a sentence

article a word that is used to specify or limit a noun

• The new marketing strategy is expected to move the needle in terms of sales growth.
• I think this new product launch will really move the needle for our company.
• This new workout routine is really gonna move the needle on my fitness goals.
• His innovative ideas have the potential to move the needle and bring about significant change in the industry.

adjective A word or phrase that describes or modifies a noun or pronoun, such as 'idiot-proof' in this case.

• The new software program was designed to be idiot-proof for users of all skill levels.
• Don't worry, this device is completely idiot-proof so you can't mess it up.
• This app is so idiot-proof, even your grandma could use it.
• The step-by-step instructions were idiot-proof, making it easy for anyone to follow.

noun a product, especially software, that is promoted and advertised but is not yet available to buy or use

• The company's latest product announcement turned out to be nothing more than vapourware.
• Don't get too excited about that new gadget, it could just be vapourware.
• I wouldn't hold my breath for that game, it's probably just vapourware.
• His promises of a promotion were nothing but vapourware, never coming to fruition.