noun
a portmanteau of 'shrink' and 'inflation', referring to the practice of reducing the size or quantity of a product while maintaining its price
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Shrinkflation is a phenomenon where companies reduce the size or quantity of a product while keeping its price the same.
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Have you noticed any shrinkflation at the grocery store lately? It seems like the bags of chips keep getting smaller.
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I hate when companies pull that shrinkflation trick on us - it's like they think we won't notice!
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The concept of shrinkflation can also be applied to situations where things seem to be diminishing in value or quality over time.