Public Relations Jargon

noun a word that represents an action or concept, in this case 'news'

verb an action word that indicates the act of revealing or sharing information

article a word that specifies a noun, in this case 'the'

• I will need to find the right time to break the news to the board of directors.
• I don't know how to break the news to my parents about failing my exam.
• I can't believe she had to break the news to him about their breakup.
• Sometimes it's better to slowly break the news to someone rather than dropping a bombshell all at once.

noun a person who writes the text of advertisements or publicity material

• The copywriter was tasked with creating compelling content for the company's new marketing campaign.
• The copywriter is working on writing some cool stuff for the website.
• The copywriter is the one who comes up with all the catchy words for ads.
• The copywriter weaves words together like an artist painting a masterpiece.

noun a lack of trust or belief in someone or something, especially when this is caused by a difference between what is said and what is done

• The politician's credibility gap widened as more inconsistencies in his statements were uncovered.
• I can't trust what he says anymore, there's a huge credibility gap.
• That guy's credibility gap is off the charts, I wouldn't believe a word he says.
• The company's credibility gap with consumers is like a deep chasm that will be hard to bridge.

noun a word that represents a person, place, thing, or idea

adjective a word that describes or modifies a noun or pronoun

• The critic's review was filled with faint praise for the new play.
• She gave a little bit of faint praise for his cooking skills.
• He threw some shade with that faint praise.
• Her faint praise was like a slap in the face.

noun the center of public attention or interest

• The actress found herself in the limelight after winning an Academy Award.
• She's been loving all the attention in the limelight lately.
• He's always chasing after the limelight, trying to be the center of attention.
• The new technology stole the limelight from the older models.

adjective describing something as having the quality of being newsworthy or related to news

• The newspaper is full of newsy articles about the current events.
• I love reading newsy stories on social media.
• I heard some newsy gossip about the new employee.
• Her mind was like a newsy whirlwind, constantly buzzing with information.

• The politician's opponent spread a malicious roorback about his financial dealings.
• I heard a juicy roorback about our neighbor's new business venture.
• Don't believe that roorback, it's just gossip.
• The rumors swirling around the celebrity were like a roorback that couldn't be stopped.

verb to speak or write about in a disparaging manner; to defame or slander

• The journalist sought to vilify the politician's character with false accusations.
• Don't listen to those rumors, they're just trying to vilify him.
• The tabloids love to vilify celebrities for the smallest mistakes.
• Her words were like daggers, meant to vilify his reputation beyond repair.

noun a person or thing that shapes or influences the opinions of others

• The opinion former in the group was seen as a respected authority on the matter.
• She's the opinion former in our friend group, everyone looks to her for advice.
• He's the go-to opinion former when it comes to fashion trends.
• As a journalist, she has become an opinion former in the world of politics.

noun a source of news or information

• The news outlet reported on the latest developments in the stock market.
• Did you see that the news outlet covered the new restaurant opening?
• I heard from the news outlet that there's a big sale happening this weekend.
• The news outlet is like a window to the world, providing us with information from all corners of the globe.

noun news organization - a company or entity that gathers and disseminates news and information to the public

• The news organisation reported on the latest developments in the political landscape.
• I heard from the news organization that there will be a press conference tomorrow.
• Did you catch what the news org said about the scandal?
• The news organization is like a watchdog, keeping a close eye on important events.

noun a sudden increase or rise in value or popularity attributed to the actions or influence of Donald Trump

• The stock market experienced a Trump bump after the announcement of new economic policies.
• Investors were excited about the Trump bump in the market.
• Did you see that Trump bump in the stocks? Crazy!
• Her popularity had a Trump bump after the successful product launch.

verb to present or explain the arguments or reasons for or against something in a clear and organized manner

• The lawyer set out the case for the defendant with a detailed analysis of the evidence.
• She really set out the case for why we should go to the beach instead of staying home.
• He totally set out the case for why we should ditch this party and go to the concert instead.
• The artist set out the case for using bold colors in her latest painting, and it really paid off in the end.

adjective not twisted or spun; not processed or manipulated

adverb in an unspun manner or state

• The unspun data revealed interesting trends in consumer behavior.
• I prefer to hear the unspun truth straight from the source.
• Don't believe everything you hear, it's usually unspun gossip.
• Her unspun emotions were evident in her raw and honest poetry.

noun a shortened form of the word spokesperson, typically used in headlines or informal writing

• The company's spox issued a statement regarding the recent merger.
• I heard from the spox that the event has been postponed.
• The spox spilled the tea about what really happened behind the scenes.
• As the spox for the team, she was the voice of reason during the crisis.

verb to create or produce something, typically with the implication of doing so quickly or in a makeshift way

• The marketing team is trying to gin up interest in the new product launch.
• Let's gin up some excitement for the weekend trip!
• We need to gin up some hype for the party tonight.
• The politician tried to gin up fear among the voters to win the election.

noun the practice of promoting or supporting something enthusiastically, especially in a biased or exaggerated way

• The city's economic development plan heavily relies on boosterism to attract new businesses.
• The mayor's boosterism for the local sports team is contagious.
• I can't stand all the boosterism around this new product launch.
• Her boosterism for environmental causes is like a breath of fresh air in today's world.

noun a tactic used to confuse or mislead others

• The company decided to do a reverse ferret on their marketing strategy after receiving negative feedback from customers.
• I can't believe they did a reverse ferret on the new product launch at the last minute!
• They really pulled a reverse ferret on us with that sudden change in plans.
• Sometimes in life, you have to do a reverse ferret and change direction when things aren't going as planned.

noun a style of writing typically used in newspaper headlines, characterized by short, concise phrases and omitting unnecessary words

• The journalist wrote the headline in a concise and attention-grabbing headlinese.
• I always skim through the articles and just read the headlinese to get the main idea.
• I can't stand those clickbait websites with all the exaggerated headlinese.
• His speech was full of headlinese, trying to appeal to the emotions of the audience.

noun a sudden and widespread controversy or public outrage on social media or the internet

• The company faced a blogstorm after a controversial statement was made by their CEO.
• The internet went crazy with a blogstorm over that celebrity scandal.
• The blogstorm about the new movie trailer was lit!
• The blogstorm of criticism felt like a hurricane hitting the company's reputation.