Public Relations Tactics

7 words in this vocabulary list

de emphasize disparager plain folks rate card brandjamming brand amplification advert

de emphasize

verb to reduce the importance or prominence of something

preposition to indicate the action of reducing the emphasis on something

  • It is important to de-emphasize personal opinions when presenting scientific research.
  • Let's try to de-emphasize the drama and focus on finding a solution.
  • We need to chill out and de-emphasize the seriousness of the situation.
  • In order to create a balanced composition, you should de-emphasize the foreground and focus on the background.

disparager

noun a person who speaks about someone or something in a way that shows disapproval or lack of respect

  • The critic was known to be a harsh disparager of new artists in the industry.
  • She's always a disparager, never has a good thing to say about anyone.
  • Don't listen to him, he's just a petty disparager trying to bring you down.
  • His words were like arrows shot by a disparager, aiming to hurt rather than help.

plain folks

noun refers to a group of individuals who are not distinguished or special

  • The politician tried to appeal to the plain folks by speaking in a simple and relatable manner.
  • The store down the street is where all the plain folks like to shop for groceries.
  • Those plain folks over there are always up for a good time.
  • In a world full of glitz and glamour, it's refreshing to spend time with plain folks who keep it real.

rate card

noun a document detailing the cost of advertising space or time in a publication or on a broadcast

  • The rate card outlines the prices for different services offered by the company.
  • Have you seen the rate card for the new restaurant in town? It's pretty expensive.
  • I always check the rate card before deciding to buy anything online.
  • In the competitive market, having a clear rate card can help businesses stand out from the competition.

brandjamming

noun a term used to describe the act of subverting or disrupting traditional branding strategies

verb to engage in the act of subverting or disrupting traditional branding strategies

  • The act of brandjamming involves altering or subverting a brand's message or image for a specific purpose.
  • Have you heard about brandjamming? It's when people mess with a brand's logo or advertising.
  • Brandjamming is like trolling a company's marketing efforts.
  • In the world of marketing, brandjamming is like a rebellious form of artistic expression.

brand amplification

noun amplification - the process of making something louder, stronger, or more significant

  • Brand amplification is a crucial strategy for increasing brand awareness and reach in the market.
  • If we want our brand to really stand out, we need to focus on brand amplification.
  • You gotta pump up your brand amplification game if you want to get noticed out there.
  • Think of brand amplification as turning up the volume on your brand's presence in the market.