noun
a marketing technique in which a company promotes the perception that its products are healthy or environmentally friendly, when in reality they may not be
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The company was accused of engaging in leanwashing practices to make their products appear healthier than they actually were.
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I can't stand all this leanwashing in the media, just be honest about what's in the food!
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I'm so tired of these companies trying to pull the wool over our eyes with their leanwashing tactics.
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The politician's speech was a perfect example of leanwashing, trying to make their actions seem more positive than they actually were.