User Experience Design Concepts

noun the aspect of someone's character that is presented to or perceived by others

• The author crafted a complex persona for the main character in the novel.
• She puts on a different persona when she's around her coworkers.
• His online persona is completely different from his real-life personality.
• The artist's persona on stage is larger than life, captivating the audience.

noun a small, diverse group of people assembled to participate in a guided discussion or feedback session about a particular product, service, or topic

• The market research team conducted a focus group to gather feedback on the new product.
• We're getting free snacks at the focus group today, so make sure to attend!
• I heard the focus group is gonna be lit, with lots of cool people giving their opinions.
• In order to improve our performance, we need to treat each project as a focus group for learning and growth.